Are you wondering about the best way to harmonize your employees' email signatures? We share today our 5 best practices, here we go!
Tip 1: Think mobile first
Make sure that the rendering of your email signature is as functional on desktop as on mobile and that your logo is sufficiently visible, so that it is not stretched. Today, many employees check their business emails on their smartphone, it would be a shame not to have checked the display of your signature before the opening of this email…
Tip 2: Humanize my signature
Make your email signature more human! As on Linkedin where we prefer to interact with people rather than companies, the same applies to your email signatures.
This is even more true when your interlocutors do not know you: adding your photo and contact information would help to ensure that you are remembered. And then, updating its coordinates is like thinking to lock the door when leaving, it is essential.
Would you like to know that at the next customer meeting, your prospect remembers you without you having to introduce yourself? Oh yes, and while we’re here, feel free to add your company’s slogan to your signature, it’s even better.
Tip 3: Vary the communication banners
You are lucky to be able to use a powerful channel at a lower cost, so make good use of it and take advantage of it to communicate all useful information available, content or events that your company organizes.
Ideally, you should change banners every day! Why would you choose only one banner when you can have several in different formats? Change is also good for the mood of your interlocutors.
Tip 4: Don’t forget the call to action
Do you have company pages on social networks? Twitter, Instagram, Linkedin or just your website? Use these links to create traffic and draw your audiences to your content. The best thing is to add a “call to action” to your communication banners and your email signatures: to give your users a boost! In this regard, don’t forget to use “Utms” in clickable links so that you can analyze your traffic.
Tip 5: Segment my users
Your company surely includes different departments: the HR department, the accounting department, the support department or the sales department. Not all your messages will necessarily have the same impact depending on the people they are talking to.
If you create groups based on your users’ service, you will be able to reach your targets more easily. Do you have a communication campaign for future candidates? Hop, I plan a communication banner for the HR group. Do you want to communicate about your new promotion? Spread the banner in the sales team will improve your results.
Here we are, this article is already finished, we hope you enjoyed it. Stay tunes, new articles will come soon…