New Year means new campaigns! That's why we have decided to share with you the main steps for the creation of your new e-mail banners...
1) To begin (and if you haven't already done so) take a look at your N-1 statistics!
Go to our "Statistics" tab in order to measure the effectiveness of your 2020 campaigns: as you know, it's not always easy to quantify the results of your activity. That's why at Signitic we offer you the possibility to analyse your click rates!
Are your results up to your expectations? Perfect, let's keep up the good work! If, on the other hand, some of your banners did not get the number of clicks you expected, don't panic! It's time to catch up and do better: the message, the period or the segmentation of your users may need to be reviewed...
2) Analyse: How often for which campaign?
The first question is the following: What are your communication objectives this year? If your goal is to increase your visibility, it is strongly advised to communicate on a regular basis.
On the other hand, if your main objective is to engage your community, it is better to focus on the quality of your content rather than the quantity. Although the last advice is applicable for all objectives, it is all the more applicable when it comes to engagement.
As far as the periods are concerned, it is important to follow the calendar of your sector of activity and to adapt your communication schedule according to these events. Certain periods will be more favourable for recruiting, for example, and for communicating with your candidates.
3) Create new banners
Your communication objectives are clear, now it's time to create your new banners! Say goodbye to your "Best wishes" banner ;)
Here are a few examples: It's sale time! Take advantage of this time to communicate your offers and promotions.
Are you organising an event next month? Your e-mail banners are the perfect communication channel to inform your entire ecosystem in a simple and effective way...
Do you want to pass on important information to all your employees? Are you partially reopening your premises? Take advantage of our tool for maximum visibility!
To do this, the Canva tool (directly integrated into Signitic) will be your best ally! It's up to you...
4) Plan your future e-mail banners for the next few weeks
You can now program your banners! The tool is directly accessible when integrating your new banners on Signitic. A guaranteed timing and no surprise effect! All you have to do is to choose the right periods for your company's activity...
This article is finished, we hope it has been useful for you. Stay tuned for new articles coming soon on Signitic's blog!