Why do healthcare organizations manage their email signatures with Signitic?

Many private and public healthcare organizations use Signitic to easily manage their teams' email signatures. This lets them automatically ensure brand consistency across professional email exchanges, and add communications to email signatures in just a few minutes. Discover their feedback and what the service brings them day to day.

Here's why they use Signitic:

• Laura P. - Carbios: " To manage our image and targeted communications."
• Benoit S. -Ordre National des Infirmiers: "For the quality of the integration with Outlook and Microsoft 365."
• Julie W. - Provepharm: "To communicate about all our pharma news."
• Julien R. - Groupe Mayoly: "For the simple management of complex environments."

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10 winning uses of Signitic

1. Managing brand identity and its changes

When Medincell updated its logo and brand image, Signitic allowed the communications team to automatically roll out the new identity in the email signatures of all teams.

The rollout was seamless and instant, meaning no action or manual work was required from the teams. A real asset for communication managers, who became fully autonomous with Signitic.

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2. Managing email signatures for multi-brand groups

Groupe Mayoly brings together more than 2,200 employees spread across 5 areas of expertise and 70 brands. Being able to automate email signature management across the different brands and teams is a real challenge.

Signitic enables:

• Each marketing and communication manager to be autonomous in managing their own signatures, both for the design and for the communications relayed.
• IT managers to synchronize directory, email and CRM.

3. Differentiating internal and external messages

Being able to automatically differentiate messages depending on whether the recipient is internal or external transforms the way teams roll out targeted messages.

Messages visible to everyone are no longer a constraint but a real lever; they answer the question "is there a single message that needs to reach everyone?" in a relevant and intentional way.

Feedback on internally targeted messages has been very positive; training sessions, meetings and afterworks gain visibility without getting in the way of external communications.

4. Gaining relevance with a multi-signature choice

If your teams communicate with different types of contacts, if you have several offers in your catalog, or different business verticals in which you offer solutions, then it's worth giving your teams several signatures to choose from.

This allows you to:

• choose the message based on the contact
• deliver a very precise message

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5. Working on local communications

The teams at training organization Eduprat are spread across the country. They take part in nationwide tours to train healthcare professionals.

To maximize their audience's interest, the marketing department dispatched messages based on the region where each person operates. Result: they recorded a strong sign-up rate for the different events.

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6. Communicating about key events

At Hôpital Fondation Adolphe de Rothschild, each department relays upcoming dates in the signature of internal and external email exchanges.

Each of these events covers specific topics. Healthcare professionals can see the upcoming dates they shouldn't miss.

Result: email signatures become powerful communication relays for major events (over 200 clicks in 6 days!).

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7. Showcasing employer brand

Recruiting the right profiles and avoiding understaffing are two major challenges for healthcare professionals. Email signatures let HR teams stop being the only ambassadors, and widely spread the word about open positions.

Signitic lets every team communicate about the employer brand, and the reasons to join your organization.

Highlight:

• company culture,
• testimonials,
• the place of women,
• employee training, etc.

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8. Highlighting your values and important causes

Hôpital Fondation Adolphe de Rothschild communicates both on the values upheld by the organization and its staff (Breast Cancer Awareness Month, No-Smoking Month, Pride…) and on the projects of the hospital and its foundation, to raise awareness among their audience.

These one-off communications help redirect attention to the banner spaces in signatures, giving these messages greater reach.

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9. Nurturing exchanges with your professional network

Every exchange with your partners and your professional network is a chance to share information and stay "top of mind" with your contacts; it's about nurturing the relationship with content that interests them and moves them forward in the sales cycle.

For example:

• guides and white papers
• calculators
• customer case studies

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10. Measuring your actions and interest in your content

Signitic lets communication and marketing managers measure engagement on the content they roll out.

And it lets them find the traffic generated by a given piece of content or page directly in Google Analytics, to compare the email signature channel against other marketing actions in place.

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