Email signatures: Levers for a winning strategy

This white paper, proposed by Signitic, explores strategies to optimize the use of email signatures within businesses. Based on the forecast of 392.5 billion emails sent daily by 2026, it shows how email signatures can become a powerful communication channel. The guide recommends segmenting signatures by service, prioritizing campaigns according to their importance, and using A/B testing to optimize messages. Concrete examples illustrate how email signatures can be used for lead generation, product promotion, and recruitment. In short, this white paper is a valuable resource for turning email signatures into a strategic communication tool.