LOGILEC (Logistique Leclerc) was created in 1996 by the E. Leclerc Movement in order to control and organize its supply chain. LOGILEC is the brand's logistics tool as well as its reference entity in the field of EDI (electronic data interchange).
As a logistics tool, LOGILEC coordinates orders from regional purchasing centers and stores to massify their transport. This rationalization makes it possible to achieve economic and environmental gains.
Logilec had a great need for homogenization and modernization in its email signatures. Previously, each employee had the ability to personalize their signature and the model communicated was not respected.
The need was also to centralize the management of signatures to ensure consistency over time and to be able to insert campaigns over specific periods of time. The possibility of consulting the number of clicks linked to campaigns is not currently an identified need, but it may soon become one, because the data is really interesting.
Very satisfied with the experience. We got the hang of it very quickly. Today, all our signatures are based on the same professional, uncluttered model.
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