Should email signatures be prepared for summer?
Do you stop reading your emails in July and August? No?
Well, for your professional contacts and contacts it's exactly the same thing. They are not necessarily present in the office, but they are making progress on their projects. And good news: with smaller teams and therefore fewer meetings, they have more time than usual to move forward on substantive issues and make projects like the one you are carrying out.
So how do you stay on top of the pile?
With Call to action to cool content by email signature of course! Keep in mind that it's summer and that a lighter, more educational approach is always a good idea.
Adopting the right tone
Do you have a very technical subject? Find a convenient angle with a step-by-step guide.
Do you need to give perspective on the importance of moving forward? Refer to an ROI calculator or a form that allows you to measure by yourself/test yourself.
The titles of the banners that work best
- they are short (so you can write them big)
- they make you want to because they announce that we are going to learn something (always put yourself in the place of your reader)
- they are not always too serious (we have the right to humor, it is so little used)
The best call to action
- they are short, with an incentive verb
- we understand that you have to click (by their shape as a button, arrow or mouse)
- We know by seeing or reading them where we are going to go (to a video, article, Linkedin page)
Inspiration: concrete examples
Do you need inspiration? Is it nice to see how your peers are doing? Below are examples of email signatures that work (super well) and generate engagement.
NB: all sample signatures are obviously anonymized. Do you have the ref 😉?
What we don't believe in!
Are you looking for ready-made summer banners on Canva to copy paste into your signatures?
Sincerely, we don't believe it for a second: it will neither help you generate clicks to your content, nor bring value to your interlocutors. And making a banner to make one... that's not the right solution. Saying “I'm putting something on because others are doing it” is never a good option.
Why?
Very simple. If we look at our own buying behaviors (where we take clear action), do we walk through the door of a store if we have the impression that it is a copy and paste of the one next door? No. We want something original with an intention and a promise of its own, that speaks to us. Not necessarily to everyone, but who speaks to us.
“Text” messages: the power of words!
You don't have a creative resource at hand, not the ability or the desire to play with generative AIs to get the job done? Or no time, but need to get a message across?
There is an unstoppable, effective and fast solution. It is to use our text message editor.
1 single action, guaranteed results.
Lean on the power of words, pull out your best pen and in one short sentence, make you want to know more about what you are doing or offering at the moment.
One sentence, one link. And Signitic takes care of everything. It will appear in a cartridge in your colors. And if the text is well written it will be devilishly effective!
Guaranteed result.
With these good words, the entire Signitic team wishes you a nice month of July and a great summer! 😎 🤘
