Ultimate guide to internal communication in 2025

Do you want to boost the engagement of your teams, align everyone with business goals, and create a solid and effective corporate culture? Internal communication is THE key! In this ultimate guide, we will tell you everything about how to transform your internal communications into a superpower for your company in 2024. Let's go!

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What is internal communication?

Think of internal communication as the nervous system of your business. It is simply the set of actions that allow information to flow between all members of your organization. From the big boss to the intern, including the teams in the field, everyone is concerned!

Broadly speaking, internal communication is:

• Share key information so that everyone can be confident in their job
• Create fluid exchanges between management and teams
• Building a corporate culture where everyone feels involved

In short, it is the cement that keeps your team united and efficient! 💪

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The differences between external and internal communication

Well, now that we've clarified what internal communication is, let's talk a bit about her cousin, the external communication. Same family, but not the same mission!

• External communication : everything that is intended for the outside world (customers, media, etc.). Its objective? Maintain the image of the brand.
• Internal communication : focus on internal exchanges. His promise? Inform, engage and federate the troops.

But be careful, these two types of communication are complementary! Good internal communication is often reflected in the external image of the company. Well-informed and committed employees naturally become your best ambassadors to the outside world. 🌟

In the rest of this guide, we will see how to implement it effectively, measure it, and above all, how to transform it into a real asset for your business.

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Current data and trends

Are you wondering if investing in internal communications is worth it?
Hang on, the numbers will blow your mind:

• According to a study conducted by OpinionWay For the French Internal Communication Association (ACI), only 54% of companies have a formal internal communications strategy in place
• Only 21% of employees worldwide are considered committed (source: Gallup). And in France, don't worry, this rate falls to 7% according to The “State of the Global Workplace” study from Gallup
• The icing on the cake: according to a study by Treedom dating from 2022, 2 out of 3 employees do not know if their company has a CSR policy. Can you imagine? This is a sign that there is a serious lack of communication!
• Employee engagement can increase a company's profitability by 20%. Just that! (source: Bleexo)

Conclusion: in 2024, internal communication is no longer an option, it is a must-have!

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Why invest in internal communication?

1. Boosting employee engagement: informed employees = motivated employees. It's mathematical!
2. Improving the employee experience: Good communication is like a GPS. Your teams know where they are going and why.
3. Strengthening corporate culture: share your values, your vision... And create a real sense of belonging!
4. Reduction in turnover: well-informed and committed employees are less likely to look elsewhere. Recruitment savings in sight!
5. Better crisis management: When things get hot, effective internal communication allows you to react quickly and well. It is your best shield!
6. Innovation stimulated: more exchanges between services = more ideas that flow. The next Steve Jobs may be at home!
7. Alignment with goals: When everyone goes in the same direction, it goes faster.

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Key steps to develop an effective internal communication strategy

Here is the 7-step plan of attack for a successful strategy:

1. Define your goals : do you want to improve engagement? Strengthen corporate culture? Aim for SMART goals (Specific, Measurable, Achievable, Realistic and Time-bound).
2. Analyze the existing : take stock of your current practices. What works? What is it that gets stuck? A good audit is the basis for progress!
3. Identify your personas : segment your employees into typical profiles. The salesperson does not have the same needs as the dev, logical right?
4. Choose your channels : intranet, newsletter, corporate social network, internal events... The possibilities are numerous! Select the perfect mix to reach everyone. Vary the pleasures!
5. Create an editorial calendar: plan your content in advance. Articles, videos, infographics... Keep up the pace and surprise your audience!
6. Involve your employees : internal communication is everyone's business! Create a network of ambassadors, encourage contributions. The merrier we are, the more we laugh (and communicate)!

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Measure your results :

Follow your KPIs: engagement rate, reach, satisfaction... Adjust the shot if needed. Internal communication is a marathon, not a sprint!

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Measuring the success of the internal communication strategy

How do you know if your strategy is really effective? This is where the famous KPIs (Key Performance Indicators) come in, these key indicators that will allow you to measure your success. 📏

Here are some examples of KPIs to track:

• The engagement rate : likes, comments, shares... The higher it is, the more noise it gets!
• The Reach : it corresponds to the number of people reached by your publications. The objective? Reach a maximum number of collaborators to widely disseminate your messages.
• The opening rate newsletters: it indicates the proportion of recipients who have opened your email. A good way to measure the relevance of your topics and objects!
• The number of visits on your intranet: it reflects the number of visits to your internal communication platform. If visits increase, that's a good sign!
• The completion rate polls and surveys: it shows the level of participation of your employees. The higher it is, the more involved your teams are.

To these quantitative indicators, do not hesitate to add more qualitative elements such as informal feedback from your employees. Their feedback is valuable to adjust your strategy and best meet their needs.

The idea is to monitor these KPIs over time to measure your progress and the impact of your actions. For example, you can do a monthly or quarterly review to analyze your results and define areas for improvement. Don't be afraid to experiment and try new things! 🧪

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Innovative initiatives and use cases to boost your internal communications

Are you looking for original ideas to boost your internal communication? You are in the right place! Here are some inspiring initiatives identified in companies in all sectors. 😉

1. Breakfasts with the CEO : once a month, the manager invites a few employees for a moment of informal exchange over coffee. An opportunity to discuss current projects, to collect questions and feedback from the field. A simple but effective initiative to create proximity and promote dialogue!
2. Inter-service challenges : to strengthen cohesion and collaboration, there's nothing like a bit of a challenge! Each quarter, the various departments compete around a sporting, creative or solidarity challenge. The results are celebrated at a festive event that brings the whole company together. Fun and unifying!
3. The quirky internal magazine : exit the traditional corporate newspaper, make way for a more modern and original format! Each issue is built like a TV show, with reports, interviews, fun sections... Enough to inform and entertain, while promoting internal talents.
4. Collaborative web TV : to share company news and projects, what better way to share company news and projects than video? Employees are invited to make short videos themselves about their job, their team or even behind the scenes of an event. Broadcast on the Intranet, these videos allow you to get to know each other better and to develop pride in belonging.
5. The network of ambassadors : to bring internal communication to life as close as possible to the field, set up a network of volunteer ambassadors in each department. Their mission? Relaying key information, reporting feedback, proposing topics... True points of contact, they contribute to the fluidity of exchanges and to embody the values of the company.
6. Personalized email signatures : often underestimated, email signatures are nevertheless a great communication tool! By personalizing them with key messages, impactful visuals or even CTAs for inspiring content, you reach a large internal (and external) audience in a regular and targeted manner. The art of transforming each email sent into a vector of information and engagement! 😎

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The unsuspected power of email signatures in internal communication

We often forget them, but email signatures are real little jewels for your internal communication! With Signitic, turn each email into a mini-communication campaign. Here are some concrete examples:

1. Announcement of events : “Our Summer Party is coming! Click to register.”
2. Promotion of resources : “New remote work guide available on the Intranet. Discover it!”
3. Reminder of values : “This week, we're celebrating innovation. Share your ideas!”
4. Wellness campaign : “Wellness workshops this month. Register in one click!”
5. Challenge launch : “Challenge of the month: let's reduce our carbon footprint. Participate!”
6. Internal training promo : “New online courses. Boost your skills now!”
7. Call for volunteers : “We are looking for mentors. Interested?”
8. Celebrating successes : “Objective Q3 achieved! Details of our success here.”
9. Sharing initiatives : “Our team is organizing a meetup on..., participate!”
10. Collection of opinions : “Give us feedback on your onboarding”
11. Satisfaction measure : “did you like the last training on AI issues?”

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So, you can see that there are lots of creative ways to make your internal communication come alive! 🎨 The main thing is to experiment to find ideas that match the culture and needs of your business.

Try Signitic for free for 14 days and launch your first internal communication campaigns!

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Tips for optimizing communication within the company

We're coming to the end of this guide soon, but before we conclude, we'll give you our best tips for top-notch internal communication! ✨ By applying these best practices, you are putting every chance on your side to succeed. Ready? Let's go!

1. Involve top management : for internal communication to be taken seriously, it must be taken to the highest level. Make sure your leaders are involved and leading by example!
2. Be consistent and consistent : to establish a real communication culture, maintain a regular rhythm and make sure to broadcast consistent messages across all your channels.
3. Adapt to your audience : we do not address salespeople, engineers or creatives in the same way. Segment your audiences and personalize your content for more impact!
4. Take care of the content and the shape : quality content is a clear and concise message, but also an attractive layout. Think storytelling, visual elements, user experience!
5. Create interactivity : to generate engagement, use formats that promote interaction, such as surveys, quizzes or question/answer webinars.
6. Value employees : highlight the successes, initiatives and talents of your teams. It's good for recognition as well as for pride in belonging!
7. Facilitate access to information : your content must be easily accessible, whether on a computer, smartphone or tablet. Think responsive design and mobile experience!
8. Measure and adjust : regularly monitor your key indicators and do not hesitate to change your strategy according to the results observed. Internal communication is a process of continuous improvement.

There you go, you have all the keys to effective and effective internal communication! All you have to do is find the right tools to put your strategy into action.

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Technological and software solutions

To deploy effective internal communication, you will need to be equipped. But don't worry, there are many tools to make your life easier! Here is an overview of the essential solutions on the market.

Enterprise social networking platforms

• Meta Workplace : the pro version of Facebook, ideal for sharing news, launching discussion groups and broadcasting live events.
• Microsoft Viva Engage (ex Yammer) : integrated into the Office 365 suite, Yammer facilitates exchanges and collaboration between teams, wherever they are.

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The new generation of intranets

• LumApps : a social and collaborative intranet, customizable in corporate colors and integrated with Google and Microsoft tools.
• Powell 365 : an all-in-one platform for creating an engaging intranet directly in Teams, with ready-to-use templates.
• Jive : a highly configurable intranet that becomes the single point of entry to all company resources.

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Content management tools

• Confluence by Atlassian : a powerful corporate wiki to easily create and organize your entire knowledge base.
• Nuxeo : a Digital Asset Management platform to manage and share all types of content (documents, images, videos...).
• Microsoft SharePoint : a structured solution to manage its content, with advanced workflow and search functionalities.

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Unified communication solutions

• Slack : the instant messaging that everyone loves, ideal for informal exchanges and real-time notifications.
• zoom : the Swiss knife of videoconferencing, to organize meetings, webinars and virtual events.
• Miro : the perfect online whiteboard for brainstorming sessions and visual collaboration.

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Of course, this list is far from being exhaustive! The best is still to test different tools to find the ones that really correspond to your uses.

And that's it, it's the end of our guide! You now have all the cards in hand to make your internal communication a real performance driver. 💪 So, ready to take the plunge?

Conclusion

Phew, that's a lot of news all at once, right? 😅 But don't worry, you don't have to set it all up at once! The idea is to go step by step, experimenting and adjusting as you go. 🐾

To sum up, successful internal communication is:

✅ A clear and coherent strategy, aligned with business goals
✅ Varied and engaging content that meets the needs of employees
✅ Complementary channels adapted to different uses
✅ A collaborative and interactive approach that values initiatives
✅ Regular measurement of results for continuous improvement

By applying these principles and using the right tools, you have all the keys to transform your internal communication into a real asset!

So convinced? If yes, take action now by testing Signitic. THE solution to easily manage your email signatures. With Signitic, you will be able to:

• Create professional and personalized email signatures in a few clicks
• Deliver key messages in a targeted manner (depending on the teams, the brand or the country for example...)
• Analyze and measure the effectiveness of your communication actions! thanks to detailed statistics

📨 Ready to transform your emails into an ultra-efficient internal communication relay?
So go for it Test Signitic, your best ally to manage key content in email signatures!

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