Segmenting campaigns by department
Artcurial is an internationally renowned French auction house. True events for collectors and the public, each sale is specific by the theme and the objects that are presented (vintage cars, drawings, paintings, furniture, sculptures, watches, works of contemporary art).
Upstream of sales, each department highlights a catalog that can be consulted online. Thanks to effective segmentation, organized by department, up to twenty future sales are valued in parallel by the various Artcurial users.
In this way, Signitic gives users the assurance of automatically relay the ad hoc catalog with its interlocutors. The platform allows the communication team to define and plan who relays which sale, and until when. A key use, made intuitive and accessible.
Segment users by office/geographic location
With a large number of events organized in each country, AB Tasty teams use segmentation by office that makes planning and distributing campaigns very simple.
Each office can relay the webinars, breakfasts, fairs and other events it organizes.
General administrators can also manage and deploy campaigns for the entire group.
Allow local administrators to manage their perimeter
At D-edge, the new brand combining the expertise of Fastbooking and Availpro, segmentation is done by country. The key to success for effective campaign management lies in the dual level of administration of email signatures and their messages.
Each local administrator can create and deploy campaigns according to the news in their area (country, geographical area)
The headquarters team oversees campaigns, measures visibility and returns. She can take control at any time to deploy global or top-down communication. It also manages the scope of action and the accesses of the various organization administrators.
