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From October 2 to 4, 2025, Signitic was a partner of RIM, the International and Marketing Meetings, an unmissable event for marketing and communication professionals.
Many participants are already using Signitic to reinforce the coherence of their communication and deliver targeted messages to their interlocutors. Discover what the service brings them on a daily basis.
There is an obvious challenge brand image to relay a qualitative and up-to-date email signature in professional exchanges. But the role of Signitic is also to allow you to make it a real medium to relay targeted communications.
Here are 4 concrete interests :
Email remains a daily exchange channel. Here is an average figure, and has been constant for 10 years: your employees each send more than 2000 emails per year, outside the company. That is 10 emails per working day.
These are all opportunities for external communication. You can add all the internal communications to which you can also send key messages about the dynamics of the company.
+2000/year: This is the number of annual emails sent externally, by each of your employees.
2h23/day: This is the average time that an employee spends daily in front of the email.
In a context where acquisition channels are becoming more and more saturated and expensive, businesses are rediscovering the power of proprietary media (“owned media”): the email signature is one, like your website and your newsletters.
Each email sent is a space for direct, personal, and measurable communication.
Email signatures are no longer just stacks of contact details. By working on them, they become a strategic communication lever, capable of distributing targeted messages to each interlocutor — prospects, partners, candidates, customers.
When Realease Capital evolved its identity, Signitic allowed the communication team to automatically deploy the new brand image in email signatures.
A transparent and instantaneous implementation on the day of launch, to ensure consistency and responsiveness, without action or manipulation by the teams. A real Game Changer for brand managers who are autonomous from IT to manage their calendar.
The Infopro Digital group includes 4000 employees spread over 35 brands within 50 countries. There are real challenges in being able to automate the management of email signatures for different brands.
Signitic allows:
Having a multiplicity of interlocutors forces you to ask yourself the question: is there a single message to get across to everyone? Or do my different types of contacts expect dedicated information to work with us?
Today, with Signitic, the Bouygues Telecom teams automatically differentiate messages, depending on whether the interlocutor is internal or external.
If you address different types of interlocutors (personas), if you have several offers in the catalog, or different business verticals in which you offer solutions. then it is interesting to provide teams with several signatures.
and allow them to:
Samsic Facilities' sales teams are spread across the country. They participate in tours de France to present the group's services.
To maximize the interest of their interlocutors, the marketing department sent messages according to the regions where each one operates. As a result, they registered a good number of registrations for the various events.
Signitic allows communication and marketing managers to measure engagement on deployed content.
And to find the traffic generated on this or that content or page directly in Google Analytics to compare the email signature channel with other marketing actions implemented.
The Nexans group communicates both on the values defended by the company and its employees (Pink October, Movember, Pride...). And on the projects of the company and its foundation.
Signatures are also a way of communicating about foundation projects to the network of customers and partners. Relaying the call for projects made it possible to increase the number of projects submitted. And to measure the traffic generated by email signatures.
The other major challenge for companies, beyond making what they do known, is to recruit the best talents and profiles adapted to their corporate culture.
Signitic allows you to communicate about your employer brand, and the reasons for joining your company: corporate culture, place of women, teleworking, employee training, etc.
generated by email signatures.
Ahead of its prestigious sales, each department of the Artcurial auction house relays the next dates, by signing email exchanges with its customers.
These exceptional moments each have specific types of customers. Customers discuss with the teams specify and can see the next dates not to be missed. Email signatures become an appointment is an appointment
In the long term of BtoB, a good way to remain “top of mind” in the minds of your interlocutors is to nourish the relationship with content that interests them and makes them progress in the sales cycle.
For example:
In the example of Barbour ABI, one of the brands of the Infopro digital group, the guides made available make it possible to make concrete progress on the subjects they cover.
Get inspired by our other case studies and see how other businesses are taking advantage of Signitic.
