Harmonize the email signatures of the 13 subsidiaries.

Hedis Group

The HEDIS Group is one of the leaders in the distribution of cleaning and hygiene products and equipment. Through its 13 subsidiaries spread across the country, the HEDIS Group offers constantly evolving ranges to meet needs and new environmental standards. Expertise for over 30 years in the field of maintenance and cleaning.

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The challenges that Signitic helped to answer

• Signitic allowed us to respond to several key challenges. First of all, we were able to harmonize the signatures of all 13 subsidiaries, guaranteeing a consistent brand image.
• The platform has made it easy for us to broadcast important group communications to all subsidiaries, ensuring that each crucial message is delivered consistently and simultaneously.
• We have been able to ensure that each communication is received at the same time by all entities, thus strengthening the effectiveness of our internal and external communication strategy.

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Signitic settings

• 38 groups: The group is divided into 38 entities, sub-entities and groups to best represent its organization within Signitic. This segmentation makes it possible to multiply campaigns by ensuring that the message, sender and recipients are the right ones.
• A model for all: The Hedis Group has chosen to create only one signature model for all of its companies, in order to guarantee the coherence of the brand image. However, thanks to its segmentation, each signature displays a different logo depending on the group the user belongs to.

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Their best campaign: Sharing market news

To promote its products and methods, the Hedis Group uses communication banners integrated into email signatures, highlighting their 100% digital catalog. This initiative not only makes it possible to disseminate information in a relevant and targeted manner, but also to comply with their ecological “zero paper” standards.Thanks to this strategy, the Hedis Group manages to effectively inform its customers. This method makes it possible to maintain fluid and eco-responsible communication, in line with the values of the company. 4959 clicks generated.

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Concrete results

In 7 months, more than 1 million emails were sent and 274 campaigns were launched to centralize and homogenize communications. This strategy allowed messages to be delivered simultaneously and effectively. As a result, 132,000 clicks were collected from signatures and campaigns, demonstrating engagement and communication effectiveness.

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In conclusion

“Fun, practical and fast, Signitic is a platform that perfectly meets our expectations. Its smooth and intuitive operation makes it easy to manage the email signatures of our employees. We are very happy with it and highly recommend it. Signitic made our life a lot easier by allowing us to manage communication banners according to the priorities and specific needs of each subsidiary. This allowed us to deliver consistent and appropriate messages. An effective and flexible solution for our organization!”

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