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Groupe MP

Efficiency and performance: the MP GROUP optimizes its communication with Signitic

The MP GROUP has harmonized its signatures and automated its email campaigns thanks to Signitic, gaining in efficiency and brand consistency. A simple, intuitive solution that is perfectly adapted to their communication needs.
315
coworkers
6
Campaigns launched
+ 1300
clicks collected
Industry
Groupe MP
Countries
france
Size
315

Aude Beun, Communication Manager at MP GROUP, manages the communication strategy of a company of 315 employees. Its objective: to guarantee a coherent and professional brand image in all external exchanges, while simplifying the management of email signatures and banners.

The challenges before Signitic

Before adopting Signitic, GROUPE MP was facing several difficulties:

  • A lack of harmonization of email signatures between employees.
  • Difficulties in quickly deploying communication banners.
  • A significant waste of time to ensure that everyone applies the visuals correctly (especially when changing campaigns).

“Email banners are now pushed automatically. No need to run after employees to add or remove banners! ”

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The Signitic solution

With Signitic, GROUPE MP has found a simple, intuitive and effective solution to centralize and automate the management of email signatures and banners.

Aude now uses:

  • Email signatures to ensure the graphic consistency of the brand.
  • Communication banners to relay news, events and marketing campaigns.

Integration with Lucca further reinforces the fluidity of the process, allowing automatic daily sync collaborator information.

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Fast implementation and human support

The implementation was done easily thanks to a personalized support.

“I was very well supported, before, during and after the implementation. The technical department always responds quickly and finds solutions. A big thank you to Camille for her follow-up! ”

In just a few days, the communication team took charge of the platform, without the need for complex tutorials.

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The concrete results

High-performance campaigns

GROUPE MP led 6 campaigns since adopting Signitic, including two particularly significant ones:

Summer game

  1. Objective: boost summer communication.
  2. Format: banner with CTA redirecting to a dedicated landing page.
  3. Results: 589 clicks in 26 days, broadcast to all groups.

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Participation in an event

  1. Objective: generate registrations via a call-to-action banner.
  2. Results: 382 clicks in 41 days, assigned to all collaborators.

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A real gain in efficiency

Aude feels that she has saved precious time thanks to automation and centralization:

  • No more manual reminders.
  • No need to train employees for each campaign.
  • One smooth and sustainable harmonization communications.

“It was especially this efficiency aspect that I noticed. No need to chase employees anymore, everything is updated automatically.”

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A controlled brand image

Thanks to Signitic, each message sent by the 315 employees of the MP GROUP conveys a coherent, professional and dynamic image, perfectly reflecting the identity of the group.

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The final word

“I am thrilled with Signitic. Easy, intuitive and very well supported.
The value for money is excellent and I would definitely recommend it! ”

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I am thrilled with Signitic. I was very well supported, beforehand but especially during and after (and always now). I really liked Camille's support and follow-up. In addition, the pricing part is interesting compared to competitors. For use, I find it easy, intuitive and you get used to it very quickly. I recommend Signitic!

Aude - Groupe MP

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