Mailtastic has joined forces with Signitic. You’ve been automatically redirected to our new official website.

How Kaiserkraft generated more orders through email signature marketing

See how Kaiserkraft took control of their email signatures and brand. Kaiserkraft is the European leader in the mail-order sales of production, warehousing and office equipment. The company offers a range of around 100,000 products, ranging from office equipment to storage facilities. We interviewed Evamaria Löschmann, the company's international marketing manager, about Kaiserkraft's journey with Signitic so far.
+100
coworkers
Industry
Kaiserkraft
Countries
germany
Size
+100 employees

Integration

During the customer integration phase, Signitic takes the time to understand the individual needs of its customers.

As Evamaria says...

The integration went very well. The Significtic support team was efficient and helpful. The platform's interface was simple and clear, which was one of the reasons we chose it.

She adds: “We discussed the technical aspects with IT consultants who explained everything to us in detail. We then had a discussion with the legal team, which reassured us.”

After implementation

  • Kaiserkraft started to centrally manage employee email signatures.
  • Customers praised the consistency of the brand and the design of the electronic signature.
  • Employees started choosing their own banners to meet the needs of different audiences.
  • Signitic saved time and resources spent managing email signatures.

Use cases

“Our 'Product of the Month' series is being broadcast across all of our marketing channels,” explains Evamaria.

“Thanks to signature banners, we run multi-channel campaigns as well as teasers that are aimed at a very specific target group.”

Evamaria also highlights how Signitic helps Kaiserkraft to keep your brand under control:

Before using Signitic, all employees had to manually apply the banner in their signatures.Now, we can ensure that banners are displayed optimally and save employee time.This has significantly improved the reach of our campaigns.

The results

Signitic is easy to use and works quickly,” concludes Evamaria.

“We were able to generate additional orders shortly after launch, which made our collaboration with Signitic obvious.”

“Each month, each salesperson generates on average four clicks on email banners, which is a considerable amount of money. Over time, this number should increase and allow us to increase our conversions even more.”

About Signitic


Signitic allows you to turn employee email signatures into powerful advertising spaces.

Boost your reach with email banners highlight your latest content, events or offers, and create measurable campaigns for different audiences.
At the same time, take control of your brand thanks to the centralized management of each email signature and to the built-in compliance.

Before using Signitic, all employees should manually apply the banner to their signatures. Now, we can ensure that banners are displayed correctly and save time for employees. This has significantly improved the reach of our campaigns.

Evamaria - Kaiserkraft