Signitic: efficiency, consistency and responsive support

Staffmatch

Staffmatch founded in 2015, is reinventing temporary work by combining technology and human presence through a unique phygital model. With more than 400 employees, nearly 130,000 temporary workers and more than 25,000 customers, the company has established itself as a major player in temporary work in France. Present in many sectors, Staffmatch focuses on innovation, proximity and responsiveness to offer a flexible, efficient and human-centered service.

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The challenges that Signitic helped to answer

• The first major challenge concerned the centralized management of signatures for all employees spread across the country. Before Signitic, setting up or updating signatures was time-consuming and not very harmonized. The tool made it possible to simplify this process in a few clicks, regardless of the number of employees involved.
• Then, Signitic brought better control of the brand image. By guaranteeing graphic uniformity on all signatures, the company can now ensure visual consistency in its external communications, which is essential to its credibility and reputation.
• Finally, the platform facilitates the management of campaigns via signatures, by making it possible to integrate targeted communication banners. This transforms each email into marketing support, while maintaining flexibility in activation according to regions, services or key periods.

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Signitic settings

• +100 groups: Staffmatch has configured its organization into several levels: by city and then by department. Allowing communications to be segmented and to ensure that signature information is properly adapted.
• A model for all: Staffmatch has adopted a unique signature model for all groups in order to ensure the consistency of their brand image.

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Their best campaign: Communicate on a new application

One of the most striking campaigns conducted by Staffmatch accompanied the launch of its new client mobile application. Deployed for one month, this communication banner was distributed in internal and external emails, with a medium priority to guarantee increased visibility in the face of permanent campaigns with low priority. Targeted with precision, it was assigned to 68 groups in order to reach only the audiences concerned, thus optimizing the relevance of the broadcast. Thanks to this targeted strategy and a clear message redirecting to the page dedicated to the application, the campaign generated more than 4,000 clicks, confirming its effectiveness in terms of reach and engagement.

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Concrete results

In just 4 months of using Signitic, Staffmatch achieved impressive results with 5 campaigns launched, generating over 74,000 clicks on signatures and communication banners. This performance testifies to the effectiveness of the platform in maximizing the impact of campaigns, while guaranteeing optimal visibility for each action. Thanks to Signitic, Staffmatch has not only strengthened the engagement of its audience, but has also optimized the distribution of its messages, thus contributing to a better return on investment for its marketing initiatives.

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In conclusion

“Since implementing Signitic, we have seen a real gain in time in managing signatures and campaigns. The platform is simple to use, intuitive, and allows us to effectively plan our communications with start and end dates. It has clearly lightened our operational burden, while strengthening the coherence of our messages. Signitic has allowed us to professionalize our internal and external communications. The campaign planning feature is particularly handy. And beyond the tool itself, we welcome the responsiveness of customer support, a big thank you to Brandon for its efficiency and availability!”

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