Turn your email signatures into a communication channel

Yes, Signitic offers an integration with HubSpot that enhances campaign targeting capabilities. In particular, it is possible to target recipients based on HubSpot segments, which makes it possible to align email signature campaigns with the existing CRM strategy. Note, however, that if you disconnect from Signitic, the signature will remain present in HubSpot but will no longer be updated automatically in the event of a change of banner or campaign.

The use cases are very varied. Signitic allows you to broadcast campaigns to promote a webinar, share a white paper, share a white paper, announce a new product, highlight commercial offers, facilitate appointments, collect customer reviews, communicate on internal events, communicate on internal events, wish for the end of year holidays or summer vacation, and remind you of important dates or deadlines. In summary, any message that you want to send to your contacts regularly can be transformed into an email signature campaign.

An email signature campaign consists in integrating a clickable visual banner into the email signatures of employees to broadcast a marketing or institutional message. Concretely, each email sent by your teams becomes a point of contact with your customers and prospects: an invitation to a webinar, a promotion, a product launch or even a collection of opinions. With Signitic, these campaigns are managed centrally and can be scheduled, targeted, and measured, without any action required from employees.

No, no action is required on the part of employees. Signitic fully manages the deployment of campaigns in a centralized and automatic manner. As soon as a campaign is activated by the administrator, the banner automatically appears in the signatures of the employees concerned, at the scheduled dates and times. Teams don't need to change their signature, install anything, or even be notified of the change to get the campaign up and running.

Signitic manages display conflicts through a three-level priority system: high, medium, and low. When multiple campaigns are simultaneously active for the same collaborator or group, the campaign with the highest priority is displayed first. This ensures that your most important messages, such as a product launch or an urgent commercial operation, are always visible, even during times of high marketing activity.

Yes, it's one of the main use cases for the campaign feature. Signitic makes it possible to assign each campaign to specific groups of collaborators: by team, by department, by function or by domain name. Thus, salespeople can display a lead generation banner, HR teams a recruitment announcement, and support teams a reassurance message, all simultaneously and from a single centralized management interface.

Signitic offers several levels of targeting to adapt each campaign to its audience. It is possible to target by type of recipient (internal or external), by recipient domain name, by HubSpot segments, or by group of sending collaborators (team, department, subsidiary). This makes it possible, for example, to display a recruitment campaign only in emails sent by HR, or to broadcast a commercial offer exclusively to external contacts belonging to a given sector.

Signitic allows you to track the performance of each campaign. The platform allows you to automatically generate UTM parameters for each campaign, which allows you to track clicks and conversions directly in your analytics tools (Google Analytics) or in the statistics tab of the Signitic platform. You can thus measure the number of impressions, clicks and compare the results between different campaigns, and make decisions based on concrete data to optimize your future communications.

Yes, Signitic includes a planning system that allows you to define start and end dates for each campaign. This means that your banners automatically appear at the right time (during a promotional period, trade show or registration opening, etc.) and disappear on the scheduled date, without any manual intervention. This is especially useful for seasonal campaigns or communications related to recurring events.

Signitic offers two approaches to create your visuals. The first is to use the native integration with Canva: you design your banner directly in Canva from ready-to-use templates and then instantly import it into Signitic. The second is to import an already existing visual in image format. In both cases, the banner is then associated with a clickable link and integrated into the chosen signature template, without technical manipulation.