Elior Group is one of the world leaders in contract catering and multi-service catering. With 133,000 employees in 11 countries, the group works on major nutrition and business services issues. In a context of constant transformation, each digital interaction must carry the values of professionalism and the strong identity of the group.
The challenges that Signitic helped to answer
In 2023, following the merger between Elior and Derichebourg Multiservices, the group developed a new visual identity. This major change required a global overhaul of digital communication.
- Harmonization of the image: The major challenge was to homogenize email signatures across many different subsidiaries to ensure a consistent brand image.
- Security and compliance: Data protection and cybersecurity were non-negotiable criteria for deploying a new tool within the IT infrastructure.
- Organizational complexity: A solution was needed that could manage the diversity of the group's brands and businesses while remaining simple to manage.
Why did you choose Signitic?
Elior Group chose Signitic for its ability to simultaneously meet communication and IT requirements.
- Secure solution: Signitic was able to offer a tool that can be deployed safely, meeting the high standards of the group's cybersecurity teams.
- Advanced customization: The platform allows you to manage a common template while customizing logos, colors and typography for each entity.
- Ease of management: Centralized management that makes it easy to integrate employees and maintain global coherence without heavy technical interventions.
The signature as a communication lever
Thanks to Signitic, email signatures have become a real marketing channel for Elior Group. Each marketing department within subsidiaries now has the autonomy necessary to create and deploy specific banner campaigns. Whether it's announcing participation in a trade show or the opening of a new agency, email is becoming a dynamic and targeted information medium.
Impact & Results: An identity controlled on a large scale
Since the deployment of Signitic, Elior Group has transformed a simple management tool into a real strategic asset. The benefits are measured on three pillars: image, agility and operational efficiency.
- Multi-brand power: Centralization and instant deployment of 60 distinct identities, guaranteeing that each subsidiary maintains its DNA while respecting the Group's standards of excellence.
- Automated onboarding: Elimination of HR friction thanks to the automatic generation of signatures. Each new talent is operational and “brand-compliant” from the very first minute, without any manual intervention.
- Dynamic proximity media: Transforming daily email into a powerful marketing channel. The group now leads ultra-targeted campaigns (trade shows, branch openings) with fine segmentation between internal and external audiences.
- Total brand integrity: End of visual anarchy and “homemade” creations. Elior Group ensures a 100% consistent and professional brand image, eliminating any risk of outlandish or outdated communication.
In conclusion
“The tool is both effective and practical, for organizations that are sometimes a bit complex, to effectively manage email signatures.”
