Features

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Targeting

Your email signatures adapt to each recipient.

Based on sender, domain, or your CRM segments. Signitic handles it.
More than 5000 companies standardize their email signatures with Signitic

Each email signature delivers the message
most relevant to its recipient.

Assignment

Your employees, your best ambassadors

Automate email signature and campaign assignment for each profile, without manual effort.

Profile targeting

Assign your signatures by team, role, entity, or geographical area in just a few clicks.

Smart campaign

Distribute specific marketing banners that align with each employee's role.

Brand consistency

Ensure a consistent and professional brand image across 100% of your outgoing communications.
👉 Result: 100% of your outgoing emails are aligned with your marketing and sales strategy.
Distribute

Deliver the right message to each recipient

Adapt your banners according to who receives the email: prospect, client, partner, strategic account.

Internal / External Targeting

Reserve your marketing banners for external contacts, without interfering with internal exchanges.

Targeting by domain name

Personalize your communication by industry sector or display a message for your strategic accounts.

Segmentation from your HubSpot segments

Sync your lists to adapt your banners according to the sales cycle, industry, or contact status.
👉 Result: your communications gain relevance, your banners convert, your click-through rates increase, and every signature works for you.
Personalization

Personalization

at the heart of engagement

By automatically adapting to each recipient's profile and the context of each send, Signitic offers a tailored experience that captures attention and enhances the impact of every message.

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Set distribution priorities by team or individual and ensure the most important messages are delivered.

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Signatures and campaigns adjust based on the sender, recipient, or HubSpot segment.

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Automatically adapt the signature and campaign based on the email address. Each send matches its context.

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Let your teams update their contact information. The signature always remains accurate.

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All changes, new campaigns, or updates are synchronized automatically every day. No intervention required.

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Measure the effectiveness of your campaigns with detailed statistics: click-through rates, engagement, and performance per employee.

FAQ

Do you have a question? We'll answer it.

How often are targeting rules and signatures synchronized?

Signitic automatically synchronizes all data on a daily basis: new campaigns activated, signature changes, updates to employee information from the directory, and new targeting rules configured. This synchronization ensures that each employee always uses the most up-to-date version of their signature, without manual intervention. In case of urgent need (launching an emergency campaign, for example) it is also possible to force manual synchronization from the administration interface.

Is it possible to manage targeting for a multi-brand or multi-subsidiary organization?

Yes, Signitic is designed to meet the needs of complex organizations. The multi-brand management feature makes it possible to automatically adapt the signature and the displayed campaign according to the email address used by the employee. Thus, an employee who sends emails from several addresses (brand A, brand B, regional subsidiary, etc.) automatically sees the correct signature applied according to the context of sending, guaranteeing total brand consistency across all entities.

What is email signature targeting and why is it useful?

Email signature targeting consists in automatically displaying a different signature or banner depending on the profile of the sender and that of the recipient. Instead of sending the same message to everyone, Signitic adapts the content of each signature in real time according to specific criteria: type of contact (internal or external), domain name or Hubspot segment. Result: each email becomes a personalized point of contact, more relevant and more engaging for its recipient.

What is the difference between targeting and segmentation in Signitic?

The two functionalities are complementary but act at different levels. Segmentation concerns the organization of sending employees: it makes it possible to group together teams, departments or subsidiaries in order to assign them signatures and campaigns adapted to their profession. Targeting, on the other hand, concerns email recipients: it makes it possible to adapt the content displayed according to the profile of the person receiving the message. Used together, these two functionalities make it possible to cover the entire personalization chain, from the sender to the final recipient.

How does Signitic integrate with HubSpot for signature targeting?

Signitic syncs with HubSpot to allow targeting based on existing CRM segments. This means that you can adapt the banner displayed in a signature according to the contact's sales cycle (prospect, customer, partner), industry, or any other contact or business segmentation criteria defined in HubSpot. This integration makes it possible to align the daily email communication of your teams with the company's overall marketing and sales strategy, without duplicating settings.

Can a different banner be displayed depending on whether the recipient is internal or external to the company?

Yes, it's one of the most used targeting rules in Signitic. It is possible to define that a marketing banner (invitation to an event, commercial offer, link to a white paper) is displayed only in emails sent to external contacts, while internal exchanges remain refined and focused on the essentials. This internal/external targeting is automatically applied to each shipment, without the collaborator having to choose which version to use.

How does domain name targeting work in Signitic?

Targeting by domain name makes it possible to adapt the content of the signature according to the recipient's email domain. Concretely, you can configure a specific banner for all emails sent to contacts belonging to a particular company, or display a personalized message for your strategic accounts. This is particularly useful for sales teams working with key account customers: each email sent to them can carry a tailor-made message, without additional effort.

How to measure the effectiveness of targeting on campaign performance?

Signitic integrates detailed statistical tools that allow you to monitor performance by campaign, by collaborator and by segment of recipients. You can thus compare the click rate of a banner displayed to external versus internal contacts, or measure the engagement generated by a campaign targeting a specific sector. This data, combined with the automatically generated UTM parameters, makes it possible to continuously optimize the targeting rules to maximize the impact of each communication.

Still have a question?

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Everything you'll love about Signitic

One platform. All your signatures. 100% autonomy.
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