Email signatures: a new strategic communication channel for Foncia

Foncia

Foncia is the French leader in real estate management and residential real estate services. With a dense network of firms throughout the country, the group offers comprehensive expertise: condominium trustee, rental management, rental and transaction. Committed to an ambitious digital transformation, Foncia places innovation at the heart of its strategy to offer a smooth and efficient customer experience.

‍

The challenges that Signitic helped to answer

Before adopting Signitic, signature management at Foncia was painstaking and lacked visibility.

• Centralization and control : The company was using a limited internal solution. It was difficult to ensure that employees were using the correct signature and to check if the banners were up to date (especially for seasonal campaigns such as greetings).
• Impact measurement : Foncia had no data on the actual use of signatures or on the effectiveness of promotional banners.
• Technical compatibility : It was essential to find a solution that was perfectly integrated into the group's Microsoft 365 environment.
• Accessibility of contact details : To reinforce proximity, vCards have been deployed specifically for managers, allowing their interlocutors to register their contacts in one click.

Why did you choose Signitic?

Signitic was selected for its ability to centralize brand image while offering great operational flexibility. The solution allows:

• Native Microsoft 365 integration : Perfect compatibility with the group's Microsoft ecosystem guarantees smooth deployment and automatic synchronization of employee data.
• Business segmentation : The possibility of assigning signatures and specific banners according to each department (Syndic, Management, Transaction).
• Data-driven management : Precisely measure the effectiveness of campaigns through click tracking.
• Compliance and Security : Meet strict security and regulatory compliance requirements (RGPD). This is a major point for the group EMERIA, a global leader in real estate services, with more than 17,000 employees spread over 8 countries and operates via a multi-brand strategy.

Campaigns targeted by profession

Thanks to segmentation by service, Foncia can now deliver highly relevant messages. For example, specific banners for rental management (fee offers, cost savings) are assigned to the right collaborators to ensure that the message reaches the target concerned.

‍

‍

Concrete results

The deployment of Signitic at Foncia transformed email into a real new communication channel efficient:

• 1,000 users active on the platform.
• Over 80,000 clicks generated around signatures and banners.
• Lead generation : A large part of these clicks have been transformed into concrete business opportunities.
• Project extension : Faced with the success of marketing, the solution is currently being deployed for the Human Resources Department in order to support the recruitment of future employees.

In conclusion

“Signitic is a reliable, simple solution that meets challenges that were still under-exploited. It is a secure tool that allowed us to bring Foncia a new communication channel, supported by a super responsive team.”

‍