What is HubSpot? Definition and complete guide

With the rise of online communication and the evolution of customer relationships, mastery of CRM software and platforms (Customer Relationship Management) has become indispensable for businesses. Among these CRMs, HubSpot is distinguished by its ease of use and its practical functionalities.

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Thanks to complete guide of Signitic, discover how HubSpot can optimize your digital strategy, and strengthen the development of your business.

What is HubSpot?

Where does HubSpot come from and why was it created?

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HubSpot is a multifunction platform designed in 2006 in order to offer a new tool to businesses. The objective was to allow them to centralize their customer relationships And of manage them more effectively.

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The founders were inspired by the concept ofInbound marketing, which is based on thenatural attraction of prospects through relevant content. Since its inception, HubSpot has continued to evolve to become a very comprehensive tool set.

What are HubSpot's main areas of application?

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HubSpot covers a wide field of applications. In particular, it is used in the following areas:

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• Digital marketing;
• Sales and commercial management;
• Customer relationship and after-sales service;
• Communication and content management;
• Optimizing the customer experience;
• Performance monitoring and data analysis.

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So, thanks to HubSpot, businesses can manage the entire sales process, from lead acquisition to the final transaction.

What is the difference between HubSpot and a traditional CRM?

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Unlike traditional CRM software, HubSpot is presented as a multi-purpose all-in-one tool. It also does not require no installation.

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It also stands out for its intuitive interface, And by its automation tools. These simplify the completion of repetitive tasks, which represents a considerable saving of time.

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Finally, the numerous possibilities of association with other software make it a flexible and scalable solution.

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How does HubSpot work?

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How does HubSpot structure its tools into different “Hubs”?

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HubSpot consists of six hubs, or modules, dedicated to specific areas:

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• Sales Hub;
• Marketing Hub;
• Content Hub;
• Operations Hub;
• Commerce Hub;
• Hub service.

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It is possible to work with each module independently or, on the contrary, of Associate them through shared databases and interconnected tools.

What are the key features for marketing, sales, and customer service?

Each hub has its own functionalities. Among the main ones, mention should be made of:

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• The management and automatic updating of customer database ;
• The establishment of a Chatbot to interact with prospects and customers;
• Tools that make it easier to creation of a website and optimized content;
• One ticket system to effectively manage customer follow-up and support.

How does HubSpot make it easy to automate and manage leads?

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HubSpot CRM optimizes marketing automation and lead management through its intelligent workflows. These make it possible to automate email campaigns, to segment prospects and trigger actions based on their behavior.

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The platform also offers features like the scheduling automatic reminders and managing reminders, which improves sales follow-up and increases the conversion rate.

Who is HubSpot for?

Is HubSpot suitable for SMEs, startups, and large businesses?

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HubSpot supports businesses in their growth by providing them with tools adapted to every stage of their development. Originally designed for SMES (Small and Medium Enterprises) and the startups, it gradually became adapted to the needs of large companies.

Can you use HubSpot if you're new to CRM and digital marketing?

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HubSpot is for professionals with no technical skills. Son intuitive interface and its simplified handling allow beginners to quickly become familiar with the tool. In addition, the platform offers numerous learning resources.

How do you integrate HubSpot into your business?

What are the steps to set up HubSpot effectively?

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Several steps are required to be able to take full advantage of the various features of HubSpot :

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• Create your HubSpot account, by choosing the version corresponding to your needs (free or paid);
• Set up company information and create user profiles;
• Set up your account in particular by importing your customer database;
• Integrate your existing tools.

What tools and platforms are compatible with HubSpot?

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HubSpot CRM allows you to integrate numerous tools or platforms in order to optimize your marketing management. It may be Messaging (Outlook, Gmail), from social networks, of customer service software (Zendesk, Freshdesk) or evene-commerce applications. Finally, your Significtic email signature centralization tool can also be integrated into the HubSpot platform.

Why centralize email signature management with Signitic?

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Your teams' email signatures should reflect the credibility and professionalism of your business. By centralizing their management, you ensure their consistency and you thus preserve your branding.

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Additionally, Signitic facilitates updating and deploying these signatures. The solution also offers tools for personalize signatures.

Do you need training to use HubSpot properly?

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No training is not required to take advantage of the many possibilities offered by HubSpot. The latter also gives you access to several tutorials that help you easily take control of its functionalities. Finally, do not hesitate to participate in free courses offered by HubSpot Academy.

FAQ — Everything you need to know about HubSpot

Is HubSpot a free or paid CRM?

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HubSpot offers a free version and several paid solutions. The latter have more functionalities. You must therefore make your choice according to your needs.

What is the difference between HubSpot and other CRMs like Salesforce?

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Easy to use, HubSpot is for businesses looking for a intuitive solution, while Salesforce is more powerful, but also more difficult to master.

Can you use HubSpot without technical knowledge?

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The great strength of HubSpot lies precisely in its simplicity. It is thus possible to use it without advanced computer programming skills or in CRM.

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