If you are reading this article, it is because among the challenges of your business, the need for real automation in the management of email signatures has been identified. Good news, we are going to help you get back in control!
This guide aims to give you all the keys to better manage this key medium that is email signatures. These are both a daily relay of the identity of your group, and an ideal relay (because they are recurrent) to promote everything you do with your customers, your prospects and your professional network.
Find out here:
- The challenges you will be able to respond to
- Examples of concrete results from other major groups
- How to Simply Successfully Set Up Your Project
10 challenges for large groups
The large number of teams requires the establishment of clear rules and automation. Email is no exception to the rule, it is also the employee's first work tool. And his email signature confirms and attests to his belonging to the company. It is therefore essential to automate the creation of the email signature, as soon as an email address is created.
Here is a list of 10 challenges that you will be able to answer by using a centralized management platform such as Sigilium to automate the management of your email signatures.
- Automated management users, from a single source (SIRH or Directory)
- Transparent set-up Dynamic signatures
- Deployment Targeted Communications
- Segmentation Relayed messages
- The Measure And monitoring their results
- Simple management design, through business profiles (Non-technical)
- Precise access management (Who has the right to do what)
- The limitation of The Impact (carbon) from its actions
- Management of evolutions In the identity of the brand
- Uniformity of signatures across all tools, (CRM, Support...)
Solution
With this in mind, to help corporate communication and marketing teams, Sigilium created a simple and effective solution for managing email signatures. It makes it possible to harmonize and manage the email signatures of all teams, in a centralized manner.
The Sigilium interface makes it possible to define email signature models, to deploy them transparently to relay a consistent brand image on all the messaging terminals used by the teams. Finally, the platform makes it possible to deliver targeted communications to its interlocutors.
“It's simple, we have never had such good feedback (98% positive opinions) we have a POC integrating the various teams. This confirmed our desire to deploy the solution widely. Today, marketing and the brand drive targeted content, and it works very well! ”
Mathieu Chondroyannis,
Innovation manager at Bouygues Telecom
Use cases and concrete examples
In order to help you in your communication mission, Sigilium has selected concrete and effective examples for you. The objective: to allow you to meet the needs of your professional contacts, through recurring use cases.
In Prospecting
Promote its expertise and the excellence of its services
One of the first objectives when you want to capitalize on 1to1 exchanges with your prospects and contacts is to share your expertise and associated offers.
Here Samsic refers intelligently to its (large) catalog of offers, based on the benefit and its value proposition: “we are good together.”
Highlight the Major Events of the Year
Communicating in advance of your events allows, in the recurrence of exchanges with your entire network, that your contacts clearly print the date and your presence at this or that major appointment.
Practical tip: adding a clear CTA to schedule appointments on site maximizes the agenda of your sales teams.
Communicate on the key topics of the moment
Whether it is on the adoption and uses enabled by AI, or on CSR issues, your company is expected on many topics. Speaking to your key contacts and showing your positioning makes it possible to stand out. And that makes all the difference.
The same goes for valuing the concrete benefits of using your services and products.
Dividing your communications according to target markets
Present in many countries for +10 years, AB Tasty automatically declines its communications according to the countries in which the teams operate.
For the teams in charge of content and marketing, the ease of dispatching them makes it possible to promote AB Tasty's expertise to all retail players, each in their own language.
Here is a campaign divided between France, Germany, Germany, Germany, the US, and Asia.
Choose the message according to the person you are talking to
Your salespeople know their customers well, what products or services they already use and which ones to offer them to expand the shopping cart.
That's why by giving them access to several pieces of content, they can choose the one that will be the most relevant, depending on where your prospect is in the sales cycle.
Facilitate direct actions such as making appointments
If you first think of adding a message to teams' email signatures to highlight important news, you can consider this space as you see fit.
Thus, offering direct actions such as making appointments is very beneficial for your interlocutors.
With customers and partners
Collecting customer reviews
The collection of customer reviews is high on the list of major challenges for businesses, whether in BtoB or BtoC. Being able to refer to it is key for any prospect who wants to make sure they are making the right choice in the service or product they are about to buy.
Software comparison platforms are also key to being selected in a call for tenders.
It is therefore important to collect them as well as to share them.
Share results and activity reports
In the mandatory exercises, sharing results figures prominently for large groups.
Relaying them in email signatures is an excellent way to distribute them on a regular and recurring basis to key contacts.
Valuing your beliefs and commitments
Having beliefs and a brand with a strong societal commitment must be made known! It is the best way to federate a community around the brand.
This can be by relaying information on your podcast, your foundation, or by recalling highlights of the year.
Share tips and practical advice to your contacts
A good way to promote your expertise and create a link, or even an expected appointment, is to share practical advice and tips for free. What some people love to call “value” on social media...
The advantage of doing this in email signatures is to do it to a defined and privileged audience: here the entire network of installers of Nexans products.
Facilitate support and access to resources
Communicating with your customers also means facilitating their procedures. A good way to do this is to share and make help, resources, or access to support teams easily accessible.
This allows users and customers to gain confidence and autonomy.
Employer brand: make you want to join you!
Send messages for each of your challenges! Communications in email signature banners are not exclusively reserved for business topics.
The other major challenge for businesses and in particular Scale Up, it is to recruit the right profiles (and quickly) to develop a team of experts capable of absorbing the growth in demand. And able to continue to stimulate it.
The employer brand is a major issue, which is not reserved for HR teams, but must be supported by all teams. So make you want to join you!
Relaying messages (also) internally
If the actions presented earlier in this article reflect the school's external communication challenges. It is also interesting to consider this space as a real media of internal communication.
This makes it possible to highlight the actions of this or that team, to make local initiatives known, to remind the teams of important messages. But also to provide information via surveys. A subject that HR teams take up to take the temperature of the teams and their commitment to the common project.
Note: the integration of Signitic with Microsoft 365 allows you to automatically manage a communication dispatch depending on whether it is an internal or external message.
How to succeed in your project
The first thing you need to do to regain control of your teams' email signatures is to create a free account on Signitic and to set up a template that suits you. Then add your users and synchronize your email tools: email, mobile, CRM, etc.
Easily create a design adapted to your charter
The most effective signatures are those that don't look like a Christmas tree. Nor are they a resume space.
Their role is to enhance communications, embody the main message (email) and allow the interlocutor to easily click to find out more or take action.
Synchronize user directory with Signitic
If you have an up-to-date data source, such as an Entra ID directory, a Google directory, or an HRIS, for example Lucca, it is valuable to be able to connect it to Siginitic.
This has several advantages:
- have up-to-date contact details in the signatures
- postpone changes in status, position, entity
- manage the automatic onboarding of employees
- manage auto off-boarding also
- That employees do not have to do anything
Create and deploy targeted communications
The key to effective communication is that each team relays appropriate content, dedicated to its type of main interlocutor. And there are lots of ways to do it.
You can easily dispatch messages across campuses, courses, or schools if you are a school group with different schools.
