About
If you are reading this article, it is because among the challenges related to your growth, the need for real automation in the management of email signatures has been identified.
Good news, we will help you!
This guide aims to give you all the keys to better manage this key email signature media. These are both an important marker of your identity, and a recurring relay to promote everything you do with your customers, your prospects and your professional network.
Discover:
- The challenges you will be able to respond to
- Examples of concrete results from other Scale ups
- How to simply successfully set up your project
10 Scale Up challenges
The strong growth of a team involves the implementation of processes. Email is no exception, it is the employee's first work tool. And his email signature confirms and attests to his belonging to the company. It is therefore essential to automate the creation of the email signature, as soon as an email address is created.
Here is a list of 10 challenges that you will be able to answer by using a centralized management platform such as Signitic to automate the management of email signatures.
- Automated management users, from a single source (HRIS or Directory)
- Transparent set-up dynamic signatures (no manual actions required)
- Deployment targeted communications
- Segmentation to gain in precision
- The measure and the monitoring of its results
- Simple management design, through business profiles (non-technical)
- Precise access management (who has the right to do what)
- Limiting the impact (carbon) from its actions
- Management of evolutions in the identity of the brand
- Uniformity of signatures across all tools, (CRM, Support...)
Solution
With this in mind, to help corporate communication and marketing teams, Signitic created a simple and effective email signature management solution. It makes it possible to harmonize and manage the email signatures of all teams, in a centralized manner.
The Signitic interface makes it possible to define email signature models, to deploy them transparently to relay a consistent brand image on all the messaging terminals used by the teams. Finally, the platform makes it possible to deliver targeted communications to its interlocutors.
Examples of uses and targeted communications
Use cases and concrete examples
In order to help you in your communication mission, Signitic has selected concrete and effective examples for you. The objective: to allow you to meet the needs of your professional contacts, through recurring use cases.
- Valuing its expertise and the excellence of its services
One of the first objectives when you want to capitalize on 1to1 exchanges with your prospects and contacts is to share your expertise to strengthen your credibility and your legitimacy. This is what everyone calls “thought leadership” on social media.
The interest of signatures is to share it with a key audience. And on topics on which we are expected.
- Highlight the major events of the year
Communicating in advance of your events allows, in the recurrence of exchanges with your entire network, that your contacts clearly print the date and your presence at this or that big meeting.
Adding a CTA to schedule appointments on site allows you to maximize the agenda of your sales teams and management.
- Communicate on the key topics of the moment
If AI is in all business conversations, showing how to make a concrete and truly applied use of it makes you stand out and makes all the difference.
This is what 2Pace highlights in its campaign, on the hot topic of AI agents. A campaign that was a great success.
- Dividing your communications according to target markets
Present in many countries for +10 years, AB Tasty automatically declines its communications according to the countries in which the teams operate.
For the teams in charge of content and marketing, the ease of dispatching them makes it possible to promote AB Tasty's expertise to all retail players, each in their own language.
Here is a campaign divided between France, Germany, Germany, the US, and Asia.
- Valuing your beliefs and commitments
To have beliefs and a brand with a strong societal commitment, you must make it known, and unite a community around it.
What could be better than a format such as a podcast, to widely share ideas, and everything that exists to those who are curious and interested in these topics?
- Allow to measure the direct impact of a solution
Fairmart, one Scale Up at Impact, specialized in carbon recycling, highlights its site in order to discover what is possible thanks to their approach to make plans.
By the way, the signature works perfectly in normal mode as well as in darkmode, very popular with its interlocutors.
- Collecting customer reviews
The collection of customer reviews is high on the list of major challenges for businesses, whether in BtoB or BtoC. Being able to refer to it is key for any prospect who wants to make sure they are making the right choice in the service or product they are about to buy.
Software comparison platforms are also key to being selected in a call for tenders.
It is therefore important to collect them as well as to share them.
- Answering (real) questions from prospects
Your prospects have specific questions to which they are looking for answers in order to successfully carry out the mission given to them.
From this perspective, embracing these questions in order to provide precise answers is the best way to value your expertise and position your company as a partner and a concrete solution to the question of the moment.
- Share tips and practical advice to your contacts
A good way to promote your expertise and create a link, or even an expected appointment, is to share practical advice and tips for free. What some people love to call “value” on social media...
The advantage of doing this in email signatures is to do it to a defined and privileged audience: its contacts and prospects only.
- . Facilitate support and access to resources
Communicating with your customers also means facilitating their procedures. A good way to do this is to share and make help, resources, or access to support teams easily accessible.
This allows users and customers to gain confidence and autonomy.
- . Employer brand: make you want to join you!
Send messages for each of your challenges! Communications in email signature banners are not exclusively reserved for business topics.
The other major challenge for businesses and in particular Scale Up, it is to recruit the right profiles (and quickly) to develop a team of experts capable of absorbing the growth in demand. And able to continue to stimulate it.
The employer brand is a major issue, which is not reserved for HR teams, but must be supported by all teams. So make you want to join you!
HOW TO SUCCEED IN YOUR PROJECT?
The first thing you need to do to regain control of your teams' email signatures is to create a free account on Signitic and to set up a template that suits you. Then add your users and synchronize your email tools: email, mobile, CRM, etc.
Create a simple design that focuses on the message
The most effective signatures are those that don't look like a Christmas tree. Nor are they a resume space.
Their role is to enhance communications, embody the main message (email) and allow the interlocutor to easily click to find out more or take action.
Synchronize your directory
If you have an up-to-date data source, such as an Entra ID directory, a Google directory, or an HRIS, for example Lucca, it is valuable to be able to connect it to Signitic.
This has several advantages:
- have up-to-date contact details in the signatures
- postpone changes in status, position, entity
- manage the automatic onboarding of employees
- manage auto off-boarding also
- That employees do not have to do anything
Segmenting communications
The key to effective communication is that each team relays appropriate content, dedicated to its type of main interlocutor. And there are lots of ways to do it.
You can easily dispatch messages across campuses, courses, or schools if you are a school group with different schools.
