Key figures
3.500
Higher schools in France
24.000
courses on Parcoursup
2.9 M.
of students enrolled in 2023-24
5 600
annual training events
About
Schools like yours manage a large number of daily communications. And they are varied, given the diversity of the teams that compose them: professors, speakers, support and administrative functions, and the management of each campus!
Competition and school challenges
Each school must pursue several goals to ensure its development. Communication therefore has a role to play on several issues.
- First, promote the excellence of its apprenticeship courses.
- But also, renewing and developing curricula in line with changes in the world of work,
- Attracting new students and candidates to major annual meetings.
- Establishing partnerships with businesses, administrations or associations.
- And finally, collect the apprenticeship tax to maintain your budget and therefore the quality of the education delivered.
In this competitive education environment, emails play an important role. First of all, because they remain the main means of professional exchange. Both in terms of use (daily) and volume of exchanges. It is also the first way to relay a quality brand image.
Challenges
The diversity of user profiles (professors, students, staff) and email tools (Outlook, Gmail, Apple Mail, Thunderbird...) makes it difficult to manage and harmonize email signatures, if everyone has to do it on their own. Institutions also need to manage workforce changes and the updating of signatures as communications progress. A real headache, and often a project left abandoned, for lack of a rational and efficient business tool.
Solution
With this in mind, to help school communication teams, Signitic created a simple and effective solution for managing email signatures. It makes it possible to harmonize and manage the email signatures of all teams, in a centralized manner.
The Signitic interface makes it possible to define a unique email signature model, and to relay a consistent brand image, on all email terminals used by the teams. Finally, the platform makes it possible to create messages and to define who relays what to their interlocutors.
Targeted communications
Use cases and concrete examples
In order to help you in your communication mission, Signitic has selected for you a set of examples responding to recurring themes and concrete use cases.
- Promote the excellence of its apprenticeship programs
With a clear objective of reputation and reassurance on the excellence of its apprenticeship courses, EDHEC communicates every year on the quality of its ranking, both at the national level and at the international level of its various sectors.
Numbers that are having an effect!
- Giving visibility and impact to open doors
A key moment of the year, open houses are an event to be supported and emphasized to all stakeholders.
The strength of email media is the volume of exchanges and therefore the repetition of the message that allows it to be remembered. “Oh yes, it's true it's such a day... I'm interested in registering or blocking the date in my agenda.”
- Highlight the various courses offered
Each school develops several specialized courses, but not all of them are necessarily known to the general public and partner companies. This is an opportunity to highlight them, especially when new study proposals are opened.
Signatures are a great recurring way to present them.
- Sharing news for students or practitioners
Team training is also a recurring subject for all sectors, in companies or associations. In this example, doctors and practitioners in the health sector are training to continue to be up to date. An unavoidable need.
Here is an example of effective communication where Eduprat teams share new courses every month.
- Highlight your beliefs and commitments
Email signatures are also a perfect space to highlight your vision: that is to say your beliefs, the difference in the school's approach in the way it teaches a subject and its concrete applications. Or how to embrace the new challenges that lie ahead.
That's what the Skale school is doing in this example.
- Federate Alumni and develop the professional network
Email exchanges with students are a sustainable way to build a solid Alumni network. We see the strength of the networks of the Grandes Écoles in the world of work, where promotions intersect and co-opt each other.
Building an alumni community is a key challenge for schools. And communicating on regular appointments makes it possible to create these relationships.
- Collect the apprenticeship tax
Among the major financial challenges facing schools, there is one exercise that comes up every year: the collection of the apprenticeship tax. It is done with companies, which can choose who they assign it to. The role of the school is therefore to attract these amounts by interacting with businesses. It's a great way to build a winning relationship with businesses and create exciting opportunities for students and businesses alike.
- Answering (real) questions from future students
The switch to Parcoursup was a revolution that is not over. Many future students and their parents need to see things more clearly and to find answers to their questions. Communicating on the subjects that drive them is a real advantage before registering.
The question of age and educational opportunities is also a subject on which there is a great need for answers.
- Use (also) signatures in internal communication
If the actions presented earlier in this article reflect the school's external communication challenges. It is also interesting to consider this space as a real media of internal communication.
This makes it possible to highlight the actions of this or that team, to make local initiatives known, to remind the teams of important messages. But also to provide information via surveys. A subject that HR teams take up to take the temperature of the teams and their commitment to the common project.
Note: the integration of Signitic with Microsoft 365 allows you to automatically manage a communication dispatch depending on whether it is an internal or external message.
HOW TO SUCCEED IN YOUR PROJECT?
Synchronize your directory
If you have an up-to-date data source, such as an Entra ID directory, a Google directory, or an HRIS, for example Lucca, it is valuable to be able to connect it to Signitic.
This has several advantages:
- have up-to-date contact details in the signatures
- postpone changes in status, position, entity
- manage the automatic onboarding of employees
- manage auto off-boarding also
- That employees do not have to do anything
Create a simple design that focuses on the message
The most effective signatures are those that don't look like a Christmas tree. Nor are they a resume space.
Their role is to enhance communications, embody the main message (email) and allow the interlocutor to easily click to find out more or take action.
Segmenting communications
The key to effective communication is that each team relays appropriate content, dedicated to its type of main interlocutor. And there are lots of ways to do it.
You can easily dispatch messages across campuses, courses, or schools if you are a school group with different schools.
