Why do accounting firms and financial players use Signitic?

Many accounting firms and financial players use Signitic to centralize and facilitate the management of email signatures.

This allows them to automatically ensure brand consistency in professional email exchanges. And to easily add communications to email signatures in a few minutes. Discover feedback and what the service brings them on a daily basis.

Here's why they use Signitic:

• Stanislas - Altaroc: “For the synchronization of email signatures on Gmail and Hubspot.”
• Laurent B. - Eurazeo: “For native integration with Microsoft 365 and Entra ID.”
• Emilie F. - Emargence Group: “To communicate on all tax news and news.”
• Xavier L. - Crowe Fideliance: “For the ease of management and integration with the IS.”

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10 winning uses of Signitic:

Thanks to Signitic, Trustpair's communication teams were able to automatically deploy the new identity in the email signatures of all employees on launch day.

The teams had no manipulation to do: their email signature with the new graphic charter was synchronized transparently in their email and on mobile.

See the complete customer case by PKF Arsilon on the rebranding of acquired firms.

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2. Manage email signatures for multi-brand groups

The Emargence group brings together a dozen different professions within its accounting firm. On the brand image side, each entity has a color variation of the logo to facilitate identification. With Signitic, the communication team has easily developed and segmented its messages.

Signitic allows:

• marketing & communication managers to assign and deploy targeted messages according to entities.
• IT managers to synchronize the directory, messaging and CRM to automate the management of their users.

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3. Differentiating internal and external messages

Being able to automatically differentiate messages according to whether the interlocutor is internal or external transforms the approach of teams in the deployment of targeted messages. Messages visible to all are no longer a constraint but a real lever; these messages answer the question “is there a single message to be conveyed by everyone?” in a relevant and intentional manner.

Feedback is very positive for targeted messages internally; training courses, appointments, and afterworks gain visibility without being an obstacle to external communications.

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4. Gain relevance with a multi-signature choice

If your teams communicate with different types of interlocutors, if you have several offers in the catalog, or different business verticals in which you offer solutions; then it is interesting to provide your teams with several email signatures to choose from.

This allows you to:

• choose the message according to the contact
• deliver targeted communications

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5. Communicate about major events

At Crowe Fideliance, all teams relay the next key events, by signing external email exchanges. Fnaf, Patrimonia, Investors's Forum: every opportunity to meet your network is highlighted.

Result : email signatures are becoming powerful communication relays on major events
On this campaign: Over 550 clicks qualified in 15 days.

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6. Gain followers on your social networks

Between two events, the Eurazeo teams highlight their social networks in their email signatures.

Results

• Eurazeo: + than 1800 clicks qualified in 3 months to generate subscriptions on Instagram

7. Enhance the employer brand

The financial sector labour market is experiencing a period of stabilization this year. Continuing to recruit the right profiles is therefore a major challenge in order to take advantage of this observation. Thanks to email signatures, all employees systematically relay open positions in their external exchanges.

Signitic allows all teams to communicate about the employer brand, and the reasons for joining your establishment:

Highlight:

• corporate culture,
• testimonies,
• the place of women,
• employee training, etc.

8. Highlight your values and important causes

At Realease Capital, all Realease Medical teams communicate both on the values defended by the company and its employees.
The implementation of these campaigns to raise awareness of cancer risks makes it possible toencourage early detection, which improves the chances of recovery

The email signature allows you to display recurring and systematic messages in exchanges to increase the power of these messages.

9. Nurturing exchanges with the professional network

Each of the exchanges with your partners and your professional network is an opportunity to share information about your company and to remain “top of mind” in the minds of your interlocutors, it is to nourish the relationship with content that interests them and helps them progress in the sales cycle.

For example:

• guides and white papers
• calculators
• Customer cases

Here: volume 14 of the Altaroc Special Report makes it possible to create an appointment around news in the sector and to bring value to each exchange.

Result: +300 clicks in 1 month

10. Measure your actions and the interest in your content

Signitic allows communication and marketing managers to measure engagement on deployed content.

And to find the traffic generated on this or that content or page directly in Google Analytics to compare the email signature channel with other marketing actions implemented.

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