About
PKF Arsilon is an audit, accounting and consulting firm in France, resulting from the PwC carve-out in 2020. Faced with rapid growth, marked by the acquisition of several firms since its independence, PKF Arsilon needed to effectively standardize email signatures to reflect its new brand identity, while ensuring harmonious management in its 30 offices across France.
It is in this context that PKF Arsilon adopted Signitic to standardize its email signatures and support the promotion of its events across regions.
Challenges
- Harmonization of email signatures : after the creation of PKF Arsilon, signatures varied a lot between employees and offices. This created a lack of consistency in brand presentation, a key issue for a fast-growing business.
- Promoting local events : PKF Arsilon frequently organizes events in its various regional offices. Managing email banners to promote these events in signatures, without a dedicated solution, had become a time-consuming task.
- Rapid growth and integration of new employees : with the acquisition of six firms in three years, PKF Arsilon needed to quickly integrate new employees and standardize their communication, while ensuring rapid adoption of the new graphic charter.
Solution
- Complete harmonization in a few clicks : thanks to Signitic, PKF Arsilon standardized the signatures of its 1,000 employees, which made it possible to maintain total brand consistency in its 30 offices. The set-up was quick and smooth, with deployment in just 15 days.
- Management of promotional banners : the centralized management of promotional banners in signatures allowed PKF Arsilon to effectively promote its local events, while reducing the workload for marketing teams.
- Responsive support : the support of the Signitic team made it possible to solve the technical problems quickly, which ensured the successful adoption of the solution by the employees.
A platform to manage everything
The Signitic platform allows the teams in charge of communication to manage all the messages, and to deploy them transparently for the teams. The messages are planned and distributed according to the news of the various firms.
The team can also measure the interest and commitment of its interlocutors on the content deployed (events, legal information, etc.)