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EQS Group AG is a leading global provider of cloud compliance and investor relations software.
The company develops software solutions, such as EQS COCKPIT, that help businesses comply with regulatory requirements and optimize their work processes.
Founded in Munich in 2000, the EQS Group now has more than 550 employees spread over more than 13 offices located in the main financial centers of the world.
Before using Signitic, the EQS group was already using electronic signature management software.
However, this software did not allow marketing campaigns to be launched and its functionalities were rather limited.
“Our needs were becoming more and more complex due to our multiple locations and our different commercial orientations. The existing solution did not meet our needs.”
“We wanted to be able to display marketing banners and not just manage our signatures centrally,” explains Anna Rössler, Team Lead Content Marketing at EQS Group.
The EQS Group marketing team studied various solutions and found that Signitic was distinguished by its versatility.
The platform offers a range of marketing campaign options that are perfectly adapted to the needs of EQS Group.
The fact that Signitic or a German provider whose data centers are hosted in the EU also motivated the company to choose this solution.
The EQS Group was able to launch its first banner campaigns in a very short time.
The integration process went off without a hitch and “the team Signitic showed incredible patience in helping us create the email banner templates until all of our requirements were met,” explains Rössler.
The team now runs email signature campaigns for a variety of purposes, including:
“We like to promote our new white papers, case studies, or social media.
We also want to include employee quotes in our email banners to help our HR team find new talent.”
“In essence, we want to provide our colleagues with the best content so that they can share interesting and high-quality contributions with our customers, partners and potential new customers,” explains Rössler.
And the results were impressive.This event banner garnered over 567,000 impressions in six weeks. On social media, a similar campaign would cost around €3,200 to reach a similar number of impressions.
The banner announcing the ECEC Roadshow Recorded 567,104 impressions in 6 weeks.
For comparison, the average cost per 1,000 impressions on LinkedIn is around 5,62€.
This email banner announcing the new website Generated more than 1,000 clicks in 12 weeks.
To achieve the same results on social networks, EQS Group would have had to invest approximately 4,500€ in this campaign.
This banner campaign generated 1,034 clicks over 12 weeks.
For comparison, on LinkedIn, businesses generally pay around €4.48 per click.
One of the benefits that the EQS Group marketing team values the most about the platform Signitic is the possibility of personalize each signature individually.
“We are a relatively large company and the fact that each market can have its own signature is great. Even within each market, we can create different subgroups and assign specific content to them,” explains Rössler.
Carolin Bachmann, Marketing Manager at EQS Group, adds:
“For example, a colleague who works in Vienna and Munich needs two signatures to show different contact details.
With Signitic, we can easily set up this system so that it can always use the appropriate electronic signature.”
The Customer Success team at Signitic also impressed EQS Group:
“This year we restructured our signature and made some changes.
As a result, the design of our electronic signature had to be completely revised.
I received valuable support from Rico, our Customer Success Manager, throughout this process.
He answered all of our questions and helped us create a signature that worked for all of us,” explains Ms. Bachmann.
The EQS Group marketing team has already greatly benefited from the implementation of Signitic.
Events, white papers, and webinars benefit from increased visibility thanks to electronic signatures, which are an ideal complement to their other marketing channels.
For example, a colleague who works in Vienna and Munich needs two signatures to show different contact details. With Signitic, we can easily set up this system so that it can always use the appropriate electronic signature.
Get inspired by our other case studies and see how other businesses are taking advantage of Signitic.
