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Motul

Migrating email signatures from Gmail to Microsoft 365

Case study: migrating email signatures from Gmail to Outlook
1500
daily users of signatures
23
countries, an international presence
+300
targeted messages deployed
Industry
Countries
Size

About

Motul is a French industrial company that designs, develops and distributes lubricants for engines (two-wheelers, cars and other vehicles) for the consumer market (BtoC). The international group also develops cutting-edge products and expertise for the industry through its MotulTech (BtoB) activity.

Very soon after the creation of Signitic, the Motul teams adopted the synchronized email signature service to have a uniformity in the brand image conveyed to all the group's interlocutors.

With an important challenge: Motul being present in many countries, it needed a very simple tool with automated management and native integration with its messaging tools.

Support the change of messaging system

Since 2015, Motul has centralized the management of its email signatures with Signitic Cela for all its subsidiaries around the world. The initial deployment of email signatures was done on Google Workspace in an automated manner. The users were all using Gmail email.

Switch from Gmail to Outlook

Following a decision by the IT teams, all users switched to the Microsoft environment, and therefore to Outlook messaging on PC (and on Mac for some users).

A seamless transition

Developed for numerous email and CRMs, Signitic allowed IT teams to switch between environments seamlessly for user email signatures.

Concretely,

  • The centralized management platform has remained the same for marketing teams.
  • The major changes initiated by IT were able to be carried out gradually, without impacting either the design of signatures or the centralized distribution of campaigns.
  • During the transition period, email signatures were updated on Gmail and Outlook.
  • Benefits of the Signitic approach
  • Signitic offers native integration with Outlook, with or without a Microsoft 365 license. The installation is done at the email client level only. This makes it easy to manage signatures even in a heterogeneous messaging environment, as is the case during the transition from one system to another.

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Thanks to Signitic, King Jouet has centralized the management of its email signatures and communication banners, ensuring consistency between employees. The brand now benefits from significant time savings and better control of the impact of its campaigns thanks to accurate and usable statistics.
MV Group is a major player in digital marketing in France, bringing together 8 specialized subsidiaries and 400 experts to support 1,500 SMEs and ETIs in their digital challenges. MV Group uses Signitic to ensure a consistent and professional brand image by automating email signature management. Thanks to this centralization, all communications benefit from visual uniformity, eliminating disparities between collaborators.
Every year, the CFA Centre-Val de Loire BTP trains more than 2,500 apprentices in building trades, with an emphasis on eco-construction and innovation. It uses Signitic to automate the management of email signatures and program its communication campaigns, guaranteeing a homogeneous image, simplifying updates and distributing strategic messages on an ongoing basis.
Elydan, founded in 1962, is a French company specialized in the design and manufacture of polyethylene and polypropylene pipe solutions. Present in more than 30 countries, it is distinguished by its environmental commitment and its expertise of more than 60 years. To optimize its internal and external communication, Elydan adopted Signitic, a solution that greatly simplified the management of email signatures. Thanks to its ergonomic interface and responsive support, the company has gained in efficiency and serenity. A real asset to ensure coherent and fluid communication within its teams.
Founded in 1985, the Cercle Vert Group is an independent leader in the distribution of food and non-food products for catering professionals in Île-de-France. To optimize its communication and strengthen its brand image, the company adopted Signitic. Thanks to this tool, she was able to personalize her campaigns according to user profiles, thus improving the targeting and effectiveness of marketing actions. In addition, the standardization of email signatures has facilitated the management of communications while strengthening its professionalism.
Technord is a family group specialized in industrial technologies, supporting companies in their digital transformation. To ensure consistent and professional communication, Technord adopted Signitic, a practical and effective tool for centralizing the management of email signatures. Thanks to this solution, the company ensures perfect uniformity for all its employees, including newcomers, without manual intervention. Centralizing updates simplifies management and optimizes internal organization, thus offering a real gain in efficiency.

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