Copy favicon in SVG
Copy logo in SVG
Commanders Act offers the Cookieless Marketing Data Platform, an innovative European technological solution designed to support digital teams in a cookie-free environment. By integrating essential tools, the platform covers the entire data journey: performance measurement, media campaign optimization, tag management and first-party data activation. It thus guarantees total data sovereignty and strict compliance with current regulations.
Created in the early 2010s under the name TagCommander, the company established itself as a technology leader by expanding its offering to a Customer Data Platform (CDP) and a consent management system. In 2022, the launch of version X marks a major advance with the integration of server-side tracking, meeting new privacy protection requirements.
With over 500 customers and 10,000 users worldwide, Commanders Act is recognized by Gartner and Forrester as leaders in the CDP market. Its acquisition of Adloop in October 2023 further strengthens its expertise in marketing analytics, allowing advertisers to optimize their performance in the face of reduced advertising budgets.
Commanders Act (formerly Tag Commanders) contacted Signitic a week before making their name change official.
Objective: to implement their new identity on all of the company's email signatures.
And also make better use of this important and effective communication channel.
The challenge was to improve the perception of their expertise. With a broader brand name, making it possible to identify the different areas of activity.
The change of name and identity is the concrete translation of this strategic repositioning.
On launch day, Signitic made it possible to deploy the new brand identity in the messaging of all employees.
This, by centralizing the management of email signatures (design, messages and updates). A powerful tool to establish this strategic change in a space that is the first point of contact with the brand: email exchanges with Commanders Act interlocutors
Harmonization: Signitic made it possible to deploy email signatures instantly with the new identity. For teams present on different sites, in 4 European countries.
Measured visibility: Thanks to its dashboard on Signitic, Commanders Act measures the visibility of the communications deployed. And can track qualified traffic generated by email signatures.
Significant time savings: The transparent and automated deployment on Outlook has saved considerable time for all employees who no longer have to do anything. After validation, the technical team calmly delegates the management of email signatures to business teams. The communication team prepares and deploys its changes independently. And the rest of the business automatically benefits. Simplicity made possible thanks to the native integration of Signitic with Microsoft 365.
Congratulations, great product that we use every day!
Get inspired by our other case studies and see how other businesses are taking advantage of Signitic.
