How Trace manages the email signatures of a multi-brand group

About

TRACE is an international media group that specializes in Afro-urban music and entertainment. Through its 24 pay channels, its radios, and its digital and mobile services, TRACE reaches a multicultural audience of 200 million people in more than 160 countries. Launched in 2003 after the acquisition of the eponymous magazine, TRACE became the first media brand acclaimed by lovers of Afro-urban culture in the world, especially in Sub-Saharan Africa, Europe, Europe, Europe, the Antilles and the Indian Ocean.

Challenges

• Giving autonomy to business teams : The group used a fixed standardized signature model. The marketing teams had prepared, but were never able to deploy, their new signature template.
• A two-level speech. Local, thanks to adequate segmentation by country/entity.
  And global, with campaigns that can be deployed on the signatures of all users from headquarters.

Solution

• With the implementation of Signitic, the marketing and communication teams were able to make this project a reality.
  
  
• Upstream of deployment, everyone discovered their new signature. And was able to edit and validate it before deployment.
• The day says, the signatures were automatically deployed on Gmail for all entities.
  
  
• LUsers were also able to benefit from a synchronized email signature for their iPhones/iPads.

Centralized deployment, transparent for teams

Thanks to a native integration with the Google Workspace API, Signitic was deployed very easily and transparently for users: prior to deployment, everyone discovered their new signature. And was able to edit and validate it before deployment. On that day, the signatures were automatically deployed on Gmail for all 15 entities.

Mobile sync On iOS Gmail and Mail, users were also able to benefit from a synchronized email signature for their iPhones/iPads.

The marketing team relays targeted messages easily

A DOUBLE LEVEL OF ADMINISTRATION
LOCAL/GLOBAL ENTITIES

Today, the communication and marketing managers of different entities are each in charge of a perimeter of users. With adequate administrator access, they can deploy communications that are relevant to their market, in the right language. All in a few clicks.

At the headquarters managing directors have a global view of the banners and messages relayed. They can also take control and deploy a global corporate message, manage everyone's rights and instantly relay the evolution of the brand in the event of change.

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