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Booster Academy

Booster Academy turns its email signatures into a real marketing tool

Transforming email signatures into media marketing
23
sales training centers
70
collaborators and franchisees
1
rebranding deployed automatically
Industry
Countries
Size

About

Booster Academy is a network of experts in commercial performance, management and customer relationships. Each of the 23 centers trains sales teams in commercial excellence, and also supports sales managers, a key function. Specificity : Booster Academy is composed of employees, trainers and franchisees who each have a training center.

Background and challenges

It is in this context of a redesign of its identity that Booster Academy chose Signitic, to automatically deploy the new brand image in the email signatures of teams and franchisees. Objective: guarantee the standardization of signatures and improve the user experience, both for employees and for their interlocutors.

Challenges

Identity
The arrival of the new CEO of Booster Academy was an opportunity to rethink the company's mission and to promote a new identity.
1st challenge: the team is plural since it is composed of employees and franchisees.

A national distribution
Second challenge: sending instructions to teams spread across France has never worked well for managing email signatures. It was therefore necessary to change the method, find a solution to centralize email signatures and deploy the changes automatically.

Deliver targeted messages
By rethinking its mission, the offers have been re-packaged. It was therefore necessary to make it known to customers and prospects. The third challenge was therefore to make it an effective communication lever to push targeted information according to the centers.

Solution and results

Identity
Signitic allowed Booster Academy to automatically deploy its identity change at headquarters and in its 23 centers. Today, employees and franchisees are active relays and ambassadors of the brand.

Targeted communication
The marketing manager can deploy banners with targeted communications, depending on the relevance of the news.

Measuring actions
The team directly measures the interest of the interlocutors in the content deployed. It can track the traffic generated. And refine your messages.

Advantages of Signitic

  • Hours of time saved when updating email signatures, and ensuring that they are up to date for everyone.
  • Native synchronization from Signitic with the Google Workspace environment. Both for the management of the directory. But also for the automatic deployment and synchronization of email signatures in Gmail.
  • 100% standardized signatures with the new identity of Booster Academy.
  • Concrete feedback on the messages deployed and the possibility of comparing the offers that generate the most engagement with the interlocutors.

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