Create and integrate an email communication banner

How many emails do you send every day as part of your business? Undoubtedly a certain number: according to a study conducted by the company Mailoop and the firm Mazars, An employee receives 144 emails per week.

You've probably already created a signature with your contact details and important information, but have you thought about include a communication banner ? It's a great way to catch the attention of your recipient and reinforce your brand image.

Follow our guide to learn How to create and optimize your own banner !

What is a communication banner?

A communication banner is an image included in the signature of a message. Discreet or flashy, refined or detailed, it always has the same objectives: to make your brand visible, to reinforce the professional aspect of your message and to call for action.

A banner most often integrates Shipper's contact details and allows the recipient to consult the company's website or social networks with a simple click. But it can also act as A form of advertising by promoting an event or a product. The possibilities are multiple!

How to quickly set up your email banner on your email?

Once your banner is created using Signitic, you still need theinclude in your signature. Here's how to do it on Gmail and Outlook.

Integrate my banner on Gmail

In order to integrate your banner on Gmail:

1. Open Gmail;
2. At the top right, click Settings, then Show all settings ;
3. Look for the section Signature. You can embed your banner as an image or in HTML format;
4. Finally, click on Save changes, and your banner should appear in all future posts!

See also our article for more details on how to create and add a signature on Gmail !

Integrate my banner on Outlook

To integrate your banner into Outlook email:

1. Open Outlook;
2. Click on Display, then Show settings ;
3. Select Accounts, Signatures, then New signature. You can give it a name;
4. Now copy your signature into the edit box. You can embed your banner as an image or in HTML format;
5. Click on Save ;
6. To have your signature automatically applied to new messages, choose it from the list above the edit box and select the choices you want: new messages, replies and transfers;
7. Click again on Save and that's it!

For more details, see our article on how to create and add a signature on Outlook !

Why use a banner for your external communication?

Your banner is a powerful communication tool : it makes it possible to draw the recipient's attention to your brand image and to call for action. It thus fulfills several functions.

The marketing banner

Like passive advertising, your banner can promote a product or service. It may therefore be wise to adapt it to an ongoing advertising campaign and to associate it with a button to allow your recipient to see what you are offering in a single click!

The communication banner

The purpose of the banner may be to provide Information about an upcoming event, to draw attention to the latest news about your business. Again, it will be a question of updating it regularly to avoid it being obsolete, but also to create commitment by showing that your brand remains active! You will then have to ask yourself how fast can you change your communication banner.

The customer loyalty banner

A message to a customer can be associated with a loyalty banner: a visual that aims to create relationships with your recipient and retain them over the long term. A simple example: during the holidays, decorate your banner and add some text to wish Merry Christmas and a Happy New Year! This makes it possible to establish a certain complicity, by showing that you are not only an impersonal brand.

How to make your communication banners attractive to your audience?

Identify your communication target

As with any mode of communication, choosing your banner depends not only on what you want to say, but also on who you want to communicate with. So ask yourself the question: Who are you talking to?

Your recipient may already have an image of your brand. This is doubly true if it is a customer, so a person who knows your offer and who has decided to trust you. It is important not to betray this trust and toadapt your banner accordingly.

Thus, a law firm will want to go for a simple, clean and professional visual, while a toy manufacturer will instead add a touch of color and fantasy. The graphic charter of your company is taken into account here: it must apply to all your content, and your banner is no exception !

Write a compelling teaser message

If you approach your banner as advertising content, it is interesting to add catchy text to maintain the attention of your recipient and leave a lasting impression. If your business has a slogan or motto, this may be a good fit!

In the case of a temporary banner, which announces an event or is part of a well-targeted campaign, the teaser message will have to adapt to the circumstances. Take your time to think about the best way to show off your best self. Choose a simple but elegant sentence, rather than a complex text that could dilute your message!

Add a strategic call to action

Finally, to strengthen engagement and drive conversion, it is important to incorporate a call to action, or Call-To-Action (CTA). It's abouta button that encourages the recipient to click to learn more about your brand or offering. It can lead to your website, or maybe to a free trial page.

You can also add your social networks to your email signature. The important thing is to give your customer the means to'interact with your business !

Discover the Signitic solution for your advertising banner

If you need help with the creation of a communication banner for your advertising campaign or simply to give a visual boost to your brand, do not hesitate: you can try Signitic for free !

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