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In an increasingly connected world, where most professional exchanges take the form of emails, email signatures are becoming a major challenge of entrepreneurial communication. The creation of an effective professional signature corresponding to the values of the company is therefore essential for strengthen its brand image.
Follow the guide of Signitic to Everything you need to know about creating an email signature on HubSpot, from best practices to mistakes to avoid.
The email signature makes it possible to convey a professional image of the company Who wins in this way credibility with its partners and customers.
The signature is also seen as a tool at the service of The identity of the company. Indeed, your employees are required to adopt standardized signatures that form a coherent whole and become visual references for your interlocutors. The recipient thus immediately identifies your e-mails and associates your communication with a reliable and well-organized brand.
The use of the email signature is also an opportunity to subtly transmit company values. For example, it may include colors associated with certain practices, such as green to protect the environment.
The email signature is also a simple and inexpensive way to stand out from the competition. Since inboxes are saturated with ads and a variety of messages, emails with a professional look and a neat signature are more effective for attract the attention of the recipient.
Finally, these signatures contain useful information for your correspondent, such as links to your business website or phone numbers to contact.
Several data are essential to the creation of an email signature that will make an impression:
The signature may also include ties to your website, a professional photo and even commercials targeted or a document on current events in your company.
La CRM platform (Customer Relationship Management) HubSpot Propose a online application free and easy to use that allows you to generate your signature in a few clicks personalized email.
To create your email signature, you can also sign in to your Hubsport account, then follow these different steps :
The platform then offers you to create or modify your signature through the use of built-in generator. The latter also allows you toautomatically insert your signature in your emails.
After clicking Edit Email Signatures, you have two options :
Prefer a clean and professional design, using a legible font and colors consistent with your Graphic charter. In particular, avoid fancy fonts. Also, make sure that your signature does not exceed 3 to 5 lines.
You can enrich your signature with a picture (your logo, in particular). However, it is recommended to limit text to essential information : name, function, company, contacts and relevant links.
Signitic is an ideal solution for managing your company's email signatures. in a centralized and harmonized manner. In a few clicks, you can update and deploy the signatures of your employees, which guarantees the coherence of your communication.
This tool also has interesting features, such asintegration of dynamic marketing banners Or the Measuring the performance of your email signatures.
Significtic is compatible with the main messaging systems (Gmail, Outlook, and HubSpot). Integrating a signature into your account HubSpot is particularly simple. All you need to do is follow these steps:
Automating the management of email signatures is first and foremost essential for ensure visual coherence and uniformity of communication within the company. Les updates are automatic, which also avoids latencies that depend on the goodwill of each employee. Finally, signature design and deployment are simplified, offering a considerable time savings.
Yes, it is possible to have multiple signatures on the same HubSpot account, but Only one is the default signature.
You can use the option ofimage insertion from the signature editor or add the image In HTML for better control of the display.
For an effective email signature, avoid information overload, the images that are too heavy, the multiple fonts And the illegible colors. Finally, make sure that the signature respects your Graphic charter.
