Introduction
This guide brings together the reasons and advantages of moving to centralized email signature management. And the testimonies of numerous CIOs from the DSI Decision Club, of which Signitic has been elected technology partner since 2018.
It also allows you to see in a concrete way the benefits reaped by your IT teams, and by the business teams in charge of communication and marketing.
What is Signitic?
Signitic is a leading French player for the centralized management of email signatures. For 10 years, the Saas publisher has allowed technical teams (IT, DSI, RSSI) to connect the solution to the directories, messaging and CRMs used by their teams. And to give back control to communication and marketing managers, in order to make it an effective and measurable media, at the service of the brand.
Club members use the service successfully
Here are some of the members of the DSI Decision Club who use Signitic, do not hesitate to ask them to give you feedback directly.
10 challenges of email signatures
1. Synchronize data with the directory
2. Unify signatures across your email environment.
3. Precisely define admin roles and access
4. Manage signatures. of complex organizations.
5. Go through reinforced authentication
6. Easily manage shared addresses.
7. On the business side: providing a complete design tool
8. Allow targeted content to be deployed.
9. Valuing information that would otherwise never have been valued.
10. Monitor and measure your actions.
1. Synchronize signatures with your directory
If you have a store, factory or offices that close for part of the year, you can announce it in advance in the teams' email signatures.
This makes it easier to take, for example, order for all customers who will need your products during the annual closure.
Concretely:
At the Organization level, in your Signitic interface, you can complete the absence message. Upon validation, it will be added automatically.
2. Unify email signatures across all tools
- MESSAGING : unify email signatures sent in exchanges from the email application, webmail or mobiles
- CRM : find the same email signature in all the exchanges generated in the inbox of your CRM, such as Salesforce, Hubspot, Pipedrive...
- BRACKET : maintain a uniform brand image and relay dedicated messages in your customer monitoring and support tool such as Helpscout, Front...
3. Define admin access in a precise manner
Choose precisely who are the administrators on your Signitic account, the scope of signatures on which they can intervene (global, partial, by country, by brand...), and the role or privileges of each administrator (manage design, campaigns, users, synchros, administrative...), and the role or privileges of each administrator (manage design, campaigns, users, users, synchros, administrative...)
4. Managing signatures for complex organizations
Signitic makes it easy to manage the email signatures of companies or groups that have a complex organization, such as networks of agencies, franchises, international establishments.
The solution makes it possible to manage several brands within the same account. And even multi-tenant organizations.
5. Push the use of stronger authentication
With the Signitic solution you can choose how your users can connect to the service.
Either by email, or with social login, or with dedicated authentication, SAML type.
6. Easily manage shared addresses
One of the challenges for IT teams in managing email signatures is to be able to easily manage the case of shared email addresses (service, support, reception addresses).
Signitic allows you to manage them and even personalize them for a smooth experience with your interlocutors.
7. On the business side: use a complete design tool
One of the main objectives of IT teams in adopting Signitic is to be able to delegate the management of email signatures to business teams: communication and marketing managers.
Signitic allows them to access a very advanced no-code interface to manage both the design of signatures but also the campaigns, with numerous options for attributing messages.
8. Allow targeted content to be deployed
The simplicity of the interface makes it easy to create and deploy content in email signatures across the company.
There are many communication uses in email signatures. Find concrete and varied customer cases on the Signitic blog to also optimize the content to be relayed to your contacts.
9. Valuing information that would otherwise never have been valued
The advantage of email exchanges, whether internal or external, is that their frequency, their recurrence, makes it possible to highlight content and information in a very effective way.
10. Track and measure your marketing actions
Finally, like any media at the service of the company, the objective of Signitic is to be able to measure in a concrete way the visibility of the content relayed, and the share of traffic generated by this medium.
