Cognism uses Signitic to get over 143,000 impressions on the announcement of a new feature

The challenge

Verche Karafiloska is the Product Marketing Manager at Cognism.
She is responsible for executing product launches, increasing product and feature adoption, and leading the company's sales and marketing teams.

She told us about the biggest challenges she faced when she started as a PM:

“I joined the Cognism marketing team as a product marketing manager at an exciting time.

First, our Product team was already beta testing our latest feature: the built-in dialer.
Second, the Marketing department had already started organizing webinars exclusive to our customers.
These webinars aimed to share the latest product news and show our current customers how to maximize the value of our platform.

The problem was that not all of our customers were on our mailing list.
So I had to find other channels to promote our new features.
The idea was to generate new leads and existing customers while increasing webinar registrations.”

The solution

Verche knew that the Cognism demand generation team was already using Signitic to share its latest content and webinars.

And she was hoping to be able to mimic that when the company's new feature launched.

The launch of Dialler was a real success, as we used a combination of channels to reach our target audience and existing customers.
Signitic was of course one of these channels.

“The advantage of Signitic Does it allow you to create different signature marketing campaigns and to use distinct messages and visuals for different teams and/or recipients.”

At the launch of the Dialer, I set up two distinct campaigns :

• one for the sales team, mainly in contact with prospects,
• and one for our customer service and interactivity team, which communicates with customers.

As a result, we were able to deliver messages that were truly relevant to both of our audiences.

The results

Verche is delighted with the added value provided by Signitic.

“We got over 143,000 impressions in the first month and people started asking questions about the Dialler.”

We also use Signitic to promote our exclusive webinars.
I need two minutes and a few clicks to create a campaign and assign it to a service.

” Signitic allows us to create different campaigns for different teams.
This allows me to launch electronic signature campaigns that target customers, while our demand generation team simultaneously runs campaigns that target prospects.”

Using Signitic, Cognism also has:

• Obtained 41,421 impressions on a webinar exclusive to customers and increased enrollments.
• Obtained 33,264 impressions on a campaign promoting their customer-exclusive roadmap overview event, with an increase in registrations.
• Achieved 14,000 impressions On their announcement Chrome Extension 2.0 With a 0.89% click through rate (CTR), comparable to the average CTR of Facebook ads across industries.
• Created some personalized marketing campaigns using electronic signatures to reach existing customers and generate new leads.
• Improved reputation new products and accelerated the adoption of features.

Finally, Verche adds:

“When you think about how many emails your team sends every day and how much time your customers and prospects spend in their inboxes, it makes perfect sense to use email signature marketing!
Since we have Signitic, we always share something in our signatures.”

“Signitic has turned every conversation our teams have into an opportunity to promote our content, of promote our new features and even book demonstrations.It's easy to use, effective, and it helps you sell and advertise without being too pushy. I love it, and the whole team at Cognism Love it too!”