About
Fluidra is a global leader in the manufacture and distribution of equipment for pools and spas. The company is present in more than 45 countries, with headquarters in Barcelona. In France, but also in Germany, Italy and Belgium, Fluidra was looking for a solution to standardize email signatures and simplify the management of changes, especially after the merger with Zodiac in 2019. It is in this context that Fluidra chose Signitic, to standardize its email signatures and improve daily technical management.
Challenge 1: centralized management
- Harmonize email signatures: with signatures varying from one office to another and employees manually changing their signatures, Fluidra needed a solution to standardize signatures while maintaining a professional brand image..
- Simplify banner marketing management: the marketing department wanted to be able to modify and activate promotional banners quickly in order to promote current events and campaigns. Before Signitic, managing these banners manually was inefficient.
- Save time on administrative tasks : manual signature management was time-consuming for IT teams, especially with outdated tools like Lotus Notes. Fluidra was looking for a simple solution, integrated with Google Workspace, to ease the workload.
Solution
- Synchronization with Google Workspace: Signitic integrated effortlessly with Google Workspace, the platform used by Fluidra, making email signature management seamless. The implementation was quick and significantly reduced the time spent on administrative tasks.
- A rapid standardization of signatures: thanks to Signitic, Fluidra quickly standardized the signatures of its 400 employees in France and Belgium, ensuring total consistency in all internal and external communications.
- Simplified banner management : the marketing department can now modify and deploy promotional banners for all employees in a few clicks, which improves the promotion of events and campaigns.
Challenge 2: Switch from Gmail to Outlook
After using the tools of the Google Workspace environment for years, the Fluidra group switched to the Microsoft 365 environment in 2024. A major change for all of the group's employees.
The challenge was to change the environment that did not have an impact on the user's email signature. And for the user to perceive the continuity of service, even though the messaging environment was completely modified.
Solution
- A transparent seesaw : thanks to the native synchronization of Signitic with the various existing email environments, users were able to find their email signature intact and available from the day the email was changed.
- Specialized support Fluidra teams : Signitic allowed the technical teams to have a dedicated contact person to follow and support the gradual transition country by country to the new Microsoft 365 Outlook email.
Concrete benefits
- A significant time saver on the management of email signatures, thanks to automatic synchronization with Google Workspace.
- 100% standardized signatures, which strengthened Fluidra's professional brand image across its various offices.
- Reduction of signature errors : the centralized control of signatures made it possible to eliminate errors, such as incorrect telephone numbers or extension labels invented by employees.
- Better management of marketing campaigns : thanks to Signitic, banners are updated quickly, ensuring consistent communication during events and campaigns.
Learn how Signitic can help you simplify the management of your email signatures and improve brand consistency. Contact us for a demo!
