Reference Group unifies and manages all its email signatures thanks to Signitic

Reference Group unifies and easily manages its email signatures.

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Collaborators

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Business expertise

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Campaigns carried out

About

Reference Group is a major player specialized in supporting companies to optimize their processes and improve their IT management. Following a merger, the group wanted to strengthen the brand identity and ensure uniform communication. The need to centralize and standardize email signatures has become a priority to reflect the new coherence of the group.

Challenges

In order to better manage email signatures, the Reference Group has identified four main challenges:

Standardize the brand image in all communications : following the merger, Groupe Réference needed to guarantee a consistent and professional brand image in all its email signatures.

Optimize signature management : Before Signitic, email signatures had frequent inconsistencies. The group needed a solution to centralize signature management and ensure a unique format that complied with brand guidelines.
Facilitate the use and updating of promotional banners : the marketing department wanted to highlight the group's campaigns and events directly in the email signatures, in a simple and accessible way.
Track performances : measure the impact of communication campaigns via email signatures.

Solution

Fast deployment and intuitive handling: Signitic was deployed in a short time, allowing signatures to be harmonized on all workstations. Robin Hervet, Information Systems Manager, configured the tool for all employees.
Simplified banner management: the marketing department now uses Signitic to adjust promotional banners in a few clicks and quickly distribute campaigns across all employee signatures.

Benefits

100% consistent email signatures in all offices, which reinforces the identity of Reference Group.
Consistent and professional brand image in all external and internal communications.
Reduction of signature errors and variations in contact information for more reliable communication.
Significant time savingse for the marketing department in the management of banners and signature updates.

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I chose Signitic because it was quick to get started and met our urgent need to standardize the group's identity. Its ease of access, with a convincing demo and the immediate availability of the features, strongly influenced my decision.

—

Robin

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Dive into our clients' experiences and the impact on their communication.

Signitic has been a huge time-saver for managing my team's email signatures, but more importantly, it allows me to use them as a channel for our marketing campaigns and promotions. It’s a fantastic tool that I highly recommend.

Thanks to Signitic, email signature management is fully automated. The tool integrates perfectly with our Active Directory. What's more, Signitic's support was far superior to that of our previous supplier.

"Initially a customer of a competing solution, we quickly decided to switch to Signitic. This solution enables us to efficiently manage our email signatures for our 8 activities. It's very easy to deploy and provides excellent support for our teams. I recommend the solution!"

Before using Signitic, all employees should manually apply the banner to their signatures. Now, we can ensure that banners are displayed correctly and save time for employees. This has significantly improved the reach of our campaigns.

Signitic has enabled us to guarantee harmony between all our collaborators' signatures, ensuring a consistent brand image. The platform also allows us to easily update our banners, enhancing our highlights.

La Maison Du Whisky

collaborators around the world

We wanted to automate signature generation for everyone in the company and leverage email signatures as a marketing channel using banners. The results have been very positive! Now, setting up Signitic is an essential step for every new hire. Plus, we can manage promotional banners for each team or country. Finally, the customer service is very responsive—thanks, Thomas and Xavier!

We use Signitic to promote our monthly webinars. The results of these campaigns are exceptional. The conversion rate between registration and opportunities is 25%. Signitic is now one of our top three channels for generating registrations for our webinars.

Signitic is an excellent solution that combines simplicity and efficiency! The tool is easy to use, both for administrators and for our employees. It allows us to manage our signatures effortlessly and ensure visual consistency. It is a very efficient solution!

For example, a colleague who works in Vienna and Munich needs two signatures to show different contact details. With Signitic, we can easily set up this system so that it can always use the appropriate electronic signature.

Signitic is a practical and effective tool that has allowed us to guarantee a uniform signature for all employees, including newcomers, by centralizing updates in one place. This simplified management ensures consistency in our communication while avoiding manual adjustments. A real gain in terms of organization and efficiency!