About
Reference Group is a major player specialized in supporting companies to optimize their processes and improve their IT management. Following a merger, the group wanted to strengthen the brand identity and ensure uniform communication. The need to centralize and standardize email signatures has become a priority to reflect the new coherence of the group.
Challenges
In order to better manage email signatures, the Reference Group has identified four main challenges:
- Standardize the brand image in all communications : following the merger, Groupe Réference needed to guarantee a consistent and professional brand image in all its email signatures.
- Optimize signature management : Before Signitic, email signatures had frequent inconsistencies. The group needed a solution to centralize signature management and ensure a unique format that complied with brand guidelines.
- Facilitate the use and updating of promotional banners : the marketing department wanted to highlight the group's campaigns and events directly in the email signatures, in a simple and accessible way.
- Track performances : measure the impact of communication campaigns via email signatures.
Solution
- Fast deployment and intuitive handling: Signitic was deployed in a short time, allowing signatures to be harmonized on all workstations. Robin Hervet, Information Systems Manager, configured the tool for all employees.
- Simplified banner management: the marketing department now uses Signitic to adjust promotional banners in a few clicks and quickly distribute campaigns across all employee signatures.
Benefits
- 100% consistent email signatures in all offices, which reinforces the identity of Reference Group.
- Consistent and professional brand image in all external and internal communications.
- Reduction of signature errors and variations in contact information for more reliable communication.
- Significant time savingse for the marketing department in the management of banners and signature updates.
