Reference Group unifies and manages all its email signatures thanks to Signitic

About

Reference Group is a major player specialized in supporting companies to optimize their processes and improve their IT management. Following a merger, the group wanted to strengthen the brand identity and ensure uniform communication. The need to centralize and standardize email signatures has become a priority to reflect the new coherence of the group.

Challenges

In order to better manage email signatures, the Reference Group has identified four main challenges:

• Standardize the brand image in all communications : following the merger, Groupe Réference needed to guarantee a consistent and professional brand image in all its email signatures.
  
  

• Optimize signature management : Before Signitic, email signatures had frequent inconsistencies. The group needed a solution to centralize signature management and ensure a unique format that complied with brand guidelines.
  
  
• Facilitate the use and updating of promotional banners : the marketing department wanted to highlight the group's campaigns and events directly in the email signatures, in a simple and accessible way.
  
  
• Track performances : measure the impact of communication campaigns via email signatures.

Solution

• Fast deployment and intuitive handling: Signitic was deployed in a short time, allowing signatures to be harmonized on all workstations. Robin Hervet, Information Systems Manager, configured the tool for all employees.
  
  
• Simplified banner management: the marketing department now uses Signitic to adjust promotional banners in a few clicks and quickly distribute campaigns across all employee signatures.

Benefits

• 100% consistent email signatures in all offices, which reinforces the identity of Reference Group.
  
  
• Consistent and professional brand image in all external and internal communications.
  
  
• Reduction of signature errors and variations in contact information for more reliable communication.
  
  
• Significant time savingse for the marketing department in the management of banners and signature updates.

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