How to manage the email signatures of your 150 franchisees

Managing the email signatures of a franchise network

+150

Franchisees

1er

National network

+10

agencies/year

Industry

Countries

Size

About

Attila is a French group made up of a network of agencies specialized in roof renovation. It now has more than 150 agencies spread across France, with 600 employees and various brands.

The agencies are both independent, with a highly appreciated approach and local expertise and benefit from the image of excellence conveyed by the Attila brand.

Since there were numerous direct email exchanges in monitoring the project with the customer, it was important to take care of the image conveyed, as well as the messages sent by each franchisee. So many reasons to switch to centralized management of email signatures with Signitic.

Challenges

Initial context: the IT team had deployed a fixed signature canvas to all users.

The limit: it could not be modified or used by marketing teams to punctually promote local events, fairs, awards awarded for group excellence, etc.

Solution

Upstream: Signitic has been synchronized with the company directory in order to generate all email signatures and to have an automatic update. Segmentation by agency has been implemented. Each of the collaborators was able to preview their new signature before installation.

Deployment monitoring: it was done automatically on Microsoft 365 and Outlook. For the Outlook desktop application, each employee was able to set up their new dynamic signature on PC or Mac. Administrators accurately monitored the level of installation and adoption.
Giving back control to business teams: The marketing team therefore turned to Signitic to dynamize this space and make it a communication channel on which they have control, and can deploy targeted communications, according to regions and agencies/collaborators without manual intervention on their part. An administrator can update the signatures of 120 employees in minutes, removing the technical constraints and errors associated with manual updates.

Benefits for the seat

MARKETING/IT side

A considerable gain in management time
The transformation of this static space into a media
La segmentation by agency Communications
Campaign planning
The automatic update in Outlook
The measurement of returns
The valorization of the certifications of each entity

HR side

Automated onboarding of new employees: For each new user created on the Microsoft 365 side, a signature is automatically added to Signitic. The user has a signature directly available in Outlook from the first hour of work.

Benefits for each agency

The move to dynamic email signatures

A transparent update of signatures

The valorization of certifications
The automatic promotion of targeted messages
The assurance of a quality brand image
Teleworking: a synchronized signature also on Office365 webmail

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Every year, the CFA Centre-Val de Loire BTP trains more than 2,500 apprentices in building trades, with an emphasis on eco-construction and innovation. It uses Signitic to automate the management of email signatures and program its communication campaigns, guaranteeing a homogeneous image, simplifying updates and distributing strategic messages on an ongoing basis.

Elydan, founded in 1962, is a French company specialized in the design and manufacture of polyethylene and polypropylene pipe solutions. Present in more than 30 countries, it is distinguished by its environmental commitment and its expertise of more than 60 years. To optimize its internal and external communication, Elydan adopted Signitic, a solution that greatly simplified the management of email signatures. Thanks to its ergonomic interface and responsive support, the company has gained in efficiency and serenity. A real asset to ensure coherent and fluid communication within its teams.

Founded in 1985, the Cercle Vert Group is an independent leader in the distribution of food and non-food products for catering professionals in Île-de-France. To optimize its communication and strengthen its brand image, the company adopted Signitic. Thanks to this tool, she was able to personalize her campaigns according to user profiles, thus improving the targeting and effectiveness of marketing actions. In addition, the standardization of email signatures has facilitated the management of communications while strengthening its professionalism.

Technord is a family group specialized in industrial technologies, supporting companies in their digital transformation. To ensure consistent and professional communication, Technord adopted Signitic, a practical and effective tool for centralizing the management of email signatures. Thanks to this solution, the company ensures perfect uniformity for all its employees, including newcomers, without manual intervention. Centralizing updates simplifies management and optimizes internal organization, thus offering a real gain in efficiency.