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Upslide is a French publisher of collaborative tools for the Microsoft suite. They are mainly intended for players in the financial sector.
The company now has 100 employees. Which are spread over 5 major capitals: Paris, Berlin, Berlin, London, New York and Singapore.
As is often the case, their prospects and customers are in high demand and spend little time on social networks. Also email is the preferred channel for professional exchanges.
Signature deployment environment:
Microsoft365 - Outlook PC/Mac - Mac - iPhone - Web access
With strong team growth, managing the brand conveyed to all prospects, customers and the partner ecosystem was becoming key. In particular with a view to the strategic switch to the new identity.
Transparent identity change
On the occasion of the 10th anniversary of Upslide, the brand has revised its identity, a reflection of its positioning and the various areas of expertise offered. A transparent set-up for the teams on launch day.
In particular, Signitic allows:
The objective is to segment the content relayed according to countries (language of the messages, call to action), but also according to the professions of the employees and the type of interlocutors (prospect, already customer). In other words, thanks to the platform, administrators can send messages to different teams. And collaborators have one or more synchronized signatures, which allows them to move from one message to another depending on the recipient.
A key function for salespeople who can push one message or another depending on the position of their interlocutor in the sales cycle.
Example: Calculate the benefits of the solution, reminder of the Microsoft Gold Partner certifications (prospects)/Discover customer cases and why generalize (customers with first users)
In particular, Signitic makes it possible to:
From a quantitative point of view: the 3rd source of traffic
Since the implementation of Signitic, UpSlide has recognized that email signatures have become the 3rd traffic acquisition channel, all channels combined. Behind the research (UpSlide works a lot on SEO) and the direct links (used by customers). In October, for example, the strategic month for launching the new identity, email signatures generated 1500 qualified clicks, or 4.5x more traffic than social networks (Linkedin, Twitter, etc.).
From a qualitative point of view: the best channel
Email signatures are the channel that gets the best bounce rate, and some of the most time spent on the pages of the content offered. While research, which generates a lot of visits, is not qualified at all.
Positive collateral effect:
A result that directly improves the SEO score. And therefore contributes to the overall strategy of brand awareness and visibility.
Very good results that can be explained by two factors.
First, deploying quality content, where you have the recurring attention of your interlocutors, is key. Since the time available to your contacts is limited, the winning strategy is therefore to offer qualitative content, where your contacts spend time and are precisely available. This feeds their thinking throughout the sales journey. Also remember that it makes it possible to make your existing customers aware of new offers.
Then, the Covid period, and teleworking accelerated the distance between telephone and face-to-face exchanges. Email, and especially personal exchanges, have shown all their value. Signitic is here to help you take advantage of it.
We wanted to automate signature generation for everyone in the company and leverage email signatures as a marketing channel using banners. The results have been very positive! Now, setting up Signitic is an essential step for every new hire. Plus, we can manage promotional banners for each team or country. Finally, the customer service is very responsive—thanks, Thomas and Xavier!
Get inspired by our other case studies and see how other businesses are taking advantage of Signitic.
