About
Lubatex Group is a major player in the export of automotive batteries in Europe and beyond. With several subsidiaries under different brands — Acedis, AZ Energy, GK Logistique, GK Logistique, Lubagulf, Lubalux, MDLB, VAICA VPZ — the group faces a major challenge: to guarantee fluid and coherent communication across its various entities.
Since each brand has its own challenges and its own positioning, managing email signatures represented a challenge: ensuring visual homogeneity while allowing a certain level of personalization according to the activity and market of each subsidiary.
Challenges
- Dispersed communication between several brands: with entities operating in different sectors and regions, each subsidiary used its own tools and visuals for email signatures. This diversity led to a lack of coherence in external communication and complicated the management of marketing campaigns integrated with emails.
- A need to effectively promote key events: Lubatex regularly participates in trade shows to present its solutions. However, without a centralized tool, the distribution of invitations and event information via email signatures remained limited and difficult to measure.
- Time-consuming management and recurrent IT interventions : employees had to manage their email signatures themselves, which generated numerous requests from the IT department for display problems, updates or incompatibility depending on the device (especially on Android).
Solution
- A tool designed for multi-brand groups: thanks to Signitic, Lubatex was able to set up a common template for all its subsidiaries to guarantee a coherent visual identity while allowing combinations adapted to each brand. Each company in the group has a signature that respects the global graphic charter, while integrating elements specific to its activity and its market.
- Centralized management, managed by a small team: with only two people in charge of marketing, Lubatex needed a simple and effective solution. Signitic makes it possible to create, modify and deploy signatures for all employees without manual intervention on their part. An administrator can update the signatures of 120 employees in minutes, removing the technical constraints and errors associated with manual updates.
- An integrated communication channel for marketing campaigns : in a few clicks, Lubatex was able to insert a trade show registration link directly into the email signatures. This integration allows each employee to promote the event in their daily exchanges, thus maximizing the visibility of the campaign among prospects and partners.
Benefits
- Harmonized communication across all subsidiaries: each entity in the group now uses a structured signature format, guaranteeing a better brand image and instant recognition from customers and partners.
- Significant time savings for marketing and IT teams: employees no longer need to manage their signatures individually, and the IT team no longer has to intervene to solve technical problems related to email signatures.
- Continuous improvement thanks to Signitic support: Lubatex particularly appreciates the responsiveness of Signitic and the support offered. The marketing team wants to go further by customizing signatures even more to make them more user-friendly and by facilitating their deployment on Android.
