Email Signatures: Autonomy & customization for group subsidiaries

The challenges Signitic helped address

The group needed a signature management solution that was both simple to manage centrally and easy to delegate to the communications teams in each subsidiary. An emerging requirement was also added to this challenge: several subsidiaries wanted to integrate a VCard feature, with the clear goal of getting rid of paper business cards.

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Rapid adoption across the group

All of Pernod Ricard's subsidiaries have been onboarded to Signitic, which now represents more than 23,000 users. The migration from the previous solution and the training of communications and marketing teams on how to use Signitic were completed in just one month. One year after implementation, the group's signatures have generated 3 million clicks.

Global and local campaigns, with the same simplicity

Two examples illustrate how Signitic integrates just as well with the group's global highlights as it does with the subsidiaries' local initiatives.

For Pernod Ricard's 50th anniversary, the group deployed a global signature campaign worldwide, generating 87,000 clicks. In the case of the local launch of Chivas Crystal Gold in South America, it was the local marketing teams who took charge, with complete autonomy, from creating their assets to deploying their signature campaigns.

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Concrete results

The simplicity of use has allowed Pernod Ricard to expand the use of its signature solution: there are more campaigns running more regularly, which strengthens the visibility of the group's brands and their activations. In terms of management, the group went from around thirty signature templates to a single template at the global level, which has enhanced the clarity and consistency of the corporate brand.