Affiliate marketing is a performance-based marketing strategy where businesses reward affiliates for driving traffic or sales to their website.

Brand awareness is the extent to which consumers are familiar with a brand and its products, often measured through recognition and recall.

Brand loyalty is the tendency of consumers to continue buying the same brand's products over time, often influenced by positive experiences.

Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant content to attract and engage a target audience.

Conversion rate optimization (CRO) is the process of increasing the percentage of website visitors who take a desired action, such as making a purchase.

Customer acquisition refers to the process of bringing new customers to a business, often involving marketing and sales strategies.

Customer relationship management (CRM) is a technology for managing a company's relationships and interactions with potential and current customers.

Digital marketing encompasses all marketing efforts that use the internet or an electronic device, including social media, email, and search engines.

Email marketing is a form of direct marketing that uses email to communicate commercial messages to an audience, often used to promote products or services.

Influencer marketing is a strategy that involves partnering with influential individuals to promote products or services to their followers.

Lead generation is the process of attracting and converting prospects into someone who has indicated interest in a company's product or service.

Market research is the process of gathering, analyzing, and interpreting information about a market, including information about the target audience.

Marketing automation refers to the use of software to automate marketing tasks and workflows, allowing businesses to streamline their marketing efforts and improve efficiency.

A marketing strategy is a business's overall game plan for reaching prospective consumers and turning them into customers of their products or services.

Pay-per-click (PPC) is an online advertising model where advertisers pay a fee each time their ad is clicked, commonly used in search engine advertising.

Search engine marketing (SEM) is a form of internet marketing that involves promoting websites by increasing their visibility in search engine results pages.

Search engine optimization (SEO) is the practice of optimizing a website to improve its visibility in search engine results, thereby increasing organic traffic.

Social media marketing involves using social media platforms to promote products or services, engage with customers, and build brand awareness.

A target audience is a specific group of consumers identified as the intended recipient of a marketing message.

User-generated content (UGC) refers to any content created by users of a platform or service, often used in marketing to enhance authenticity.

A value proposition is a statement that explains how a product or service solves a problem or improves a situation for the customer.