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How does a family construction business stand out for its professional and creative appearance?
Chez Elvermann, an important part of customer communication takes place via email.
However, email signatures are different for almost every employee in the company.
We talked to Ludger Elvermann of the way he uses Signitic to ensure a professional appearance in every email, but also to improve customer support, simplify their digital billing process, and increase sales.
The biggest problem was the lack of consistency in our email signatures. Before, everyone created their own signature in Outlook.
Our IT administrator sent the logo and reminded everyone that we had to include some important information in the signature, such as our commercial register number, which is a legal requirement in Germany.
However, some employees were still using the old logo, others were using the new logo, and each was using different fonts.
Our external communication was a real chaos, leaving a bad impression on our customers.
It's hard to recognize that the emails were from the same company.
That was our main problem at the time: a uniform external image, which we did not have, but which we definitely wanted.
We had no control over the signatures employees used.
Our administrator had to contact each employee to compare their signatures.
It was a time-consuming project, with 50 to 60 workstations.
We needed to check if the signatures were up to date.
If not, we had to inform the employee: “You still have the old signature; I will send you a new one. Please add this.”
Then the answer came, “I can't do that; I don't know how.”
The IT administrator then had to go to the employee's workstation and install the signature manually or access the computer remotely.
It used to take a lot of time to manage signatures in this way.
Initially, we tried to resolve the issue via the Exchange server.
However, we quickly realized our limitations, both in terms of signature design and in terms of data protection.
We couldn't allow everyone on the marketing team to access Exchange server passwords. It was too risky.
Overall, the solution via the Exchange server was too complex and tedious.
What changed at Elvermann with the introduction of Signitic?
Many of our customers print our e-mails and take them to their construction sites.
You could immediately see that everyone had different signatures.
Our technical advisor, for example, used a signature, while my accounting colleague had a completely different one; it didn't look good.
Since we use Signitic, our emails look a lot more professional and we've also started to take advantage of the marketing features of Signitic.
We can now use our signatures as a marketing tool and inform our customers about important events such as trade shows, training days or promote special offers.
We would not want to do without it anymore.
Since the introduction of Signitic, we always include banners in our signatures.
We set it up directly when setting up our account Signitic, so that each agency has its own signature.
Each has its own phone number and instructions.
We also have a return service, which also has its own signature.
In the coming weeks, we want to develop Signitic for our marketing campaigns.
We have a web portal where our customers can always consult the items they have rented.
Many of our customers are not yet aware of this feature.
Signitic is the ideal tool to ensure that every email sent by the returns department, a banner is displayed in customers' signatures, redirecting them to the web portal.
In addition, the accounting department has recently switched to digital invoicing.
Some customers have still not confirmed this change in writing.
We want to insert a banner reminding them to click on the link to sign the consent form.
We use Signitic to actively inform our existing customers, for example about a product promotion.
This is our main use case for our email signature campaigns.
But we also want to help:
If you encounter a problem on a construction site, check out this article, specific tips, or even videos, which allow us to increase your click rate.
In addition, we have strengthened our sales teams and our application technology services in direct contact with customers.
This means that more employees are using signature banners and that we are updating our content regularly.
What are the results of using Signitic?
When we run our banner campaigns over a period of four to eight weeks, we record on average between 30,000 and 60,000 impressions.
The Average click through rate, all campaigns combined, is approximately 1.3%.
Last year we launched a campaign Signitic to promote a selection of products.We have chosen consumables that each of our customers really need.In total, we have recorded 580 clicks And a 1.54% click through rate.It was one of our most successful campaigns.
We can assign different access rights without having to provide sensitive data from the Exchange server to the marketing department.
Signitic works independently, like a web tool.
We can easily make changes with Signitic.
Employees no longer need to change their signatures themselves.
Contact information, phone numbers, hotlines, and email addresses can be updated in Signitic in a few clicks.
We also like how easy it is to edit campaign banners in the signature.
Compared to other marketing activities we've tested, the costs are reasonable.
As our business grows, we can attract more users, expand our campaigns, and increase our reach even further.
With Signitic, our emails look professional. In addition, we are now using Signitic for marketing purposes. The platform allows us to promote relevant events such as trade shows, training courses or special promotions. Since integrating Signitic, our email signatures have always included relevant banners.
Get inspired by our other case studies and see how other businesses are taking advantage of Signitic.
