Email signatures: more clicks, more engagement.
Groupe Central Autos, a major player in multi-brand automotive distribution in the Rhône and Isère regions, has optimized its email communications thanks to dynamic and personalized signatures. This approach made it possible to capture the attention of recipients more effectively, resulting in a significant increase in the click rate. The result: more interactions and visits on the various online platforms, thus strengthening digital engagement.
Emails sent
coworkers
campaigns launched
clicks collected
Laura Noailly, communication manager, particularly appreciates the simplicity and the power of the platform. Thanks to its advanced functionalities, Signitic not only optimized the impact of emails, but also contributed to the achievement of business goals, in particular by boosting the sale of maintenance contracts. Much more than a communication tool, Signitic is a real performance driver for Groupe Central Autos.
Successful campaigns
The best banner campaign conducted by Groupe Central Autos was the promotion of the Volkswagen maintenance contract. By integrating an attractive and informative banner directly into their email signatures, the company was able to capture the attention of its customers in a subtle but effective way. Result: 185 clicks generated, showing real interest in this offer and confirming the impact of dynamic signatures on customer engagement.
Concrete results
In three years and with more than 11 million emails sent, Groupe Central Autos has achieved concrete results thanks to the integration of dynamic signatures. With 50 campaigns launched, the company was able to communicate in a centralized and segmented manner on its news and the highlights of its dealerships. This strategy generated 113,000 clicks, divided between signatures and campaigns, demonstrating the effectiveness of this tool in engaging their audience and maximizing the impact of their communications.
