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What problem did you want to solve with Signitic?
“The main objective we wanted to achieve was to master the many “creative” signatures that had been created and to start using a professional and consistent brand signature in all of our external communications.
Our signature requirements are very complex, with over 100 different services.
In addition, we have several branches and want to assign signature banners to the various departments of each site.
For example, a mechanical engineering sales representative should only have the signature banner available for “Mechanical Engineering” and not also for “Construction” or “Electricity”.
So we needed a solution that would allow us to easily follow this structure and that could be easily maintained at the same time.”
How did your work change after implementing Signitic?
With Signitic, we manage signatures centrally and only replace banners when needed.
In addition, all data is managed via Active Directory.
Quickly create campaigns and events:
All you need is an image and a link to your website or landing page.
With a few templates, you can easily create beautiful signatures that are always adaptable later on.
Our sales team uses LinkedIn for social selling, so we include a link to the sales representative's profile in the signature.
With Signitic, we can easily manage and dynamically adapt these links.
Our email initiatives have benefitted greatly from Signitic.
It's another way to redirecting a visitor to our website via a signature and to follow the data directly: clicks, impressions, etc.
With Signitic, we can organize promotions for events and fairs and assign them to specific locations.
This allows us to react quickly and adapt to seasonal conditions.
Example of a banner for Mensch und Maschine: MuM Vision series of events, which takes place at various locations throughout the year.
Why did you choose Signitic?
La intuitive signature management for our various subsidiaries was a decisive criterion in our choice of Signitic.
The software is very easy to understand.
It offers a variety of help options, such as the help center or the chat.
In addition, the close collaboration between us and the IT support of Signitic really impressed us.
This guarantees us a optimal maintenance And a accurate data transfer to the system.
Signitic was very responsive to our needs and always supported us, especially in the early stages.
Power plan campaigns in advance and set start and end dates.
This saves me from creating new campaigns and reallocating all services, which can be time-consuming with 110 services.
I can use existing campaigns and simply change the banner and link for two weeks.
It is a considerable time savings.
Of course, we could also send customers a link directly to a webinar or event, but if they see it on a well-designed banner, they are much more likely to click on it.
What was your experience with Signitic Customer Success?
At first, I always use the Integrated chat, which I find very useful.
I get a response in a few hours or even a few minutes, and this is often helpful or helps to find a solution.
If this is not the case, the Customer Success team organizes a personalized call with me.
We are reviewing the problem and so far we have always found a solution.
What advice do you have for other businesses in your industry about using Signitic?
My advice is to think about the structure of the company, to define clear rules, and then start creating departments, campaigns, etc. in Signitic.
Thus, you will create a clear structure from the start and avoid a lot of cleaning work afterwards.
I don't think we were aware of that at first.
It took me a while to get an overview of the many departments, campaigns, and functions.
If you establish a clear structure from the start, it's much easier later on.
Mensch and Maschine Software SE (MuM) is a leading developer of computer-aided design, manufacturing, and engineering (CAD/CAM/CAE), product data management (PDM), and building information modelling/management (BIM), with approximately 75 sites in Europe, Asia and America.
MuM's business model is based on two segments:
The intuitive management of signatures for our various subsidiaries was a decisive criterion in our choice of the Signitic platform. The software is very easy to understand. It offers a variety of help options, such as the help center or the chat.
Get inspired by our other case studies and see how other businesses are taking advantage of Signitic.
