How to standardize the email signatures of your franchise network

About

Day by Day is the 1st French network of bulk grocery stores.
Their concept is based on the idea of offering an alternative to traditional consumption by encouraging a more responsible and sustainable lifestyle. The store offers a wide range of products, such as dried foods (pasta, rice, cereals), groceries (oil, vinegar, sauces), cleaning products, and cosmetics, all sold without packaging or in reusable containers. Customers can buy the exact quantity they want, reducing food waste and the use of plastic.

The “Day by Day” concept focuses on educating consumers in more environmentally friendly habits. Stores are often organized so that products are easily accessible in bulk vending machines, and customers bring their own containers or use reusable containers that are available in stores. It is an approach that is part of a larger trend towards responsible consumption and the reduction of waste in society.

Challenges

• Very dynamic, the openings of points of sale are regular, throughout France. Their number doubled last year.
  
  
• Deploying a homogeneous brand image, remotely, is a real challenge. Day by Day was therefore looking for a solution that would allow its franchisees to adopt a common signature in a very simple way.

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