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Daniela Ertl wanted to highlight the company's presence on social networks and better control the appearance and information of its signatures.
In addition to managing signatures, she also identified the marketing opportunities they represent. Employees can incorporate banners into their emails, allowing them to effectively engage with their audience.
With a varied selection of banners, they can personalize their content and marketing messages according to their needs.
We talked to Daniela about how she uses Signitic to create consistent signatures, which it also uses for marketing purposes, including to promote attendance at trade shows, product launches, or partnership programs.
What problem did you want to solve with Signitic?
“Before using Signitic, we spent a lot of time manually customizing email signatures, which resulted in inefficient use of our resources.
In addition, we have seen a constant demand to integrate our social networks into our email signatures. Faced with the expansion of our presence on these platforms, we wanted to strengthen the visibility of our partners.
However, we encountered ongoing challenges integrating social media icons into Outlook. These difficulties ranged from the simple insertion of icons as images to limitations such as including only one icon or difficulties in linking them all together.
We were also facing the classic problem of the Christmas banner that was still used in signatures in February. We needed to find a solution.
We wanted to take back control and start scheduling relevant campaigns at the right time and then make sure they also stop at a specific time.”
We had a very heterogeneous set of signatures. There were always a few people who added additional items manually for a more specific signature. It was a real chaos.
The signatures were set up once by our IT department for each new arrival, and then there was an occasional reminder to update the email signature.
Only with the use of Signitic that our signatures started to look professional.
It also created an unnecessary workload for our IT department, which naturally wanted to focus on other aspects of the business.
This is why we wanted to outsource signature management. Of course, signatures have a technical aspect, but beyond that, the design and visual identity of company signatures fall under the responsibility of the marketing department.
“We wanted to share certain messages or content more selectively in order to avoid too much dispersion.
For example, we wanted to send different content in our email signatures to a business partner and a cooperation partner. Their interests are very different.
Another example: communication between HR and candidates. HR also wants to send a different message to candidates instead of promoting the XYZ product.
We want to use our signatures as an advertising tool because we write a lot of emails that can be used for this purpose.
Our aim was to send targeted promotional campaigns using email signatures, but also to check all signatures.”
What has changed at TELE Haase with the introduction of Signitic?
On the one hand, we now have a much more professional, contemporary signature that contains important information such as our website link, social media icons and our logo. It reinforces our brand image.
Plus, we can now quickly update our messages.
Previously, integrating an additional signature banner especially for a trade show, lasting only three or four weeks, would have been nearly impossible.
Logistical difficulties would have made such a task unrealistic.
However, Signitic offers us a much more flexible approach, allowing us to promote important content at the right time.
“Our signature banners are divided by service and language, in English and German.
We also offer enterprise-wide campaigns, as a standard template, for all employees.
We also run banner campaigns for specific goals and recipients, such as candidates or seasonal offers.
We take advantage of the numerous possibilities offered by Signitic.”
“During the implementation, we defined the basics with the team Signitic.
I was able to immediately customize the signatures and banners according to our needs.
The platform is simple and intuitive, which allows quick and easy handling without wasting time.”
“The ability to create multiple banner campaigns is particularly practical.
If a department needs to communicate with different recipients via email, all they need to do is select the appropriate banner when writing the email.”
“Sometimes we needed help with technical issues.
I always felt that I was in good hands with the Customer Success team.
I was always able to reach someone who took care of the problem.”
Thanks to Signitic, TELE Haase has not only streamlined and optimized electronic signature management, but can also deliver personalized marketing messages to the right audience at the right time.
This advance not only simplified tasks, but also strengthened the company's brand image through high-quality signatures and effectively supported its marketing initiatives.
Before Signitic, it would never have been possible to insert a banner into employee signatures to promote our participation in a show, and keep it online for three or four weeks. That would simply have been impossible. With Signitic, we can now update signatures quickly to communicate relevant content at the right time.
Get inspired by our other case studies and see how other businesses are taking advantage of Signitic.
